Senior Copywriter - Arabic

Company description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas and Spark Foundry, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide

• Research brands and relevant industries and stay up-to-date with the latest digital trends
• Generate, edit, publish and share daily digital content pieces, including but not limited to social posts and video annotations, etc.
• Create fresh, new, and interesting ideas and convey them that effectively adopt the tone of the proposed brand/campaign

• Understand the brand character and deliver content that is adherent to its TOV
• Develop online social media campaign ideas for specific target audiences while succinctly communicating brand positioning and internal KPIs
• Align multiple brand strategies and messaging ideas within the copy

• Brainstorm fresh content ideas and collaborate with team members as necessary
• Constantly reinforce understanding of what motivates online consumer behavior and audience social media actions and desires
• Produce content within tight turnaround timelines
• Be a thought leader on emerging content trends across social platforms

• Strong grasp of social media space and online media jargon and technology
• Ability to work under pressure and meet deadlines in a fast-paced creative environment
• Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
• Naturally well organized and unfazed when working towards deadlines

• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualization and smart thinking skills
• Energy, a sense of humor and an open & curious minds

A Copy Writer will spearhead social media content development for online branded campaigns with excellent storytelling skills and the ability to make any product or brand interesting and exciting.

The ideal candidate will thrive in a team-based, high-paced, and detail-oriented environment. The candidate will ensure the content created adheres to voice, brand, and quality standards. The candidate will work closely with the strategy and creative teams to implement successful content marketing initiatives for clients. He/She will be working with strategists and art directors in content development, from planning to execution and delivery.

• At least 4 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Bachelor’s Degree in the appropriate field of study

R-2035 P-2300