Senior Creative Director

The Senior Creative Director is responsible for developing and leading the complete

creative world around Al Majed Oud products, fragrances, launches, and campaigns.

The role begins once the product concept and positioning have been finalized by the

Product team.

The Senior Creative Director translates the finished product into a compelling creative idea,

fragrance story, visual direction, and complete marketing expression across digital, social

media, photography, video, CGI, 3D, campaigns, presentations, and other customer

touchpoints.

The role combines conceptual thinking, visual storytelling, art direction, creative

leadership, and executional excellence.

• Develop creative concepts and campaign ideas for fragrance launches, collections, seasonal campaigns, and key marketing moments.
• Translate product concepts and positioning into compelling creative narratives.
• Develop the overall creative world around each fragrance.
• Define the visual language, mood, style, emotion, and storytelling direction.
• Ensure each campaign has a strong, distinctive, and relevant creative idea.

• Work closely with Product and Marketing teams to understand the fragrance concept, inspiration, positioning, ingredients, customer, and commercial objective.
• Translate fragrance stories into clear and engaging creative narratives.
• Ensure each fragrance has a distinctive visual and emotional identity.
• Build stories that communicate the personality and experience of the fragrance to consumers.

• Lead the visual direction of major campaigns and product launches.
• Define and approve key visuals and master campaign assets.
• Direct photography, video, CGI, 3D, motion graphics, styling, and visual production.
• Create mood boards, treatments, visual references, shot direction, and creative guidelines.
• Ensure all final creative output is aligned with the approved concept and brand standards.

• Develop and lead concepts for campaign films, digital videos, CGI, and 3D content.
• Direct internal teams, agencies, production houses, videographers, photographers, and CGI/3D specialists.
• Review treatments, storyboards, animation, editing, and final production.
• Ensure motion and 3D content support the product story and campaign idea.

• Lead creative direction for social media and digital advertising.
• Develop visual systems suitable for Meta, Tik Tok, Snapchat, Google, and other platforms.
• Work with Digital Growth and Performance teams to develop creative variations based on campaign objectives and performance.
• Ensure campaign ideas remain consistent while being adapted effectively across different formats.

• Develop high-quality creative presentations, campaign decks, mood boards, and launch presentations.
• Clearly communicate the idea, narrative, visual direction, and execution plan to management and stakeholders.
• Ensure stakeholders understand the complete creative vision before production begins.

• Maintain a consistently high creative standard across Al Majed Oud.
• Review and approve key creative output before publication or production.
• Challenge generic or weak creative work.
• Ensure typography, photography, composition, styling, storytelling, and visual execution meet premium brand standards.
• Continuously improve and modernize the visual language of the brand.
• Lead and guide designers and creative resources.
• Brief and direct external agencies, production houses, photographers, videographers, motion designers, and CGI/3D artists.
• Provide clear creative feedback and direction.
• Develop creative capabilities within the team.

• Overall quality of campaign creative output.
• Creative delivery against launch timelines.
• Consistency of creative execution across channels.
• Quality and effectiveness of fragrance storytelling.
• Reduction in unnecessary creative revision cycles.
• Quality of external production.
• Improvement in overall brand visual standards.
• Stakeholder satisfaction with creative output.

• Bachelor’s degree in Design, Visual Communication, Advertising, Art Direction, or a related field.
• 10+ years of experience in creative direction, art direction, advertising, visual design, or brand communication.
• Proven experience leading major campaigns and creative teams.
• Strong portfolio demonstrating high-level conceptual and visual work.
• Strong preference for experience in fragrance, beauty, cosmetics, luxury,…