Director – Expo Studios; Media & Broadcasting

Oversee ERC’s editorial engine, creative studio, production & live broadcast, and channel distribution to supply high-quality content and measurable audience growth for Expo 2030 Riyadh, leading the Editorial & Programming, Creative Studio & Operations, Production & Broadcast, and Channels & Audience Growth sections

• Oversee the editorial calendar and commissioning process, aligning storylines with Brand, PR, and Campaigns for a single content spine.
• Govern commissioning approvals and channel programming standards for video, audio, and social.
• Provide content kits and training for participant and partner co-production while safeguarding company editorial standards.

• Run the creative studio with standardized design systems, motion/3D, localization flows, and brand QA across all functions.
• Govern the asset library (DAM/MAM), metadata taxonomy, and rights/clearances to enable compliant re-use at scale.
• Coordinate with Legal on releases, IP, and music licensing; maintain auditable consent records for all assets.
• Archive legacy assets and curate collections for post-Expo storytelling and heritage programs.

• Operate production and live broadcast—run-of-show, presenters, multi-cam/stream engineering, and on-air talent management.
• Oversee end-to-end production and live broadcast, including studio and field production for interviews, podcasts, vlogs and long-form series, and live broadcast run-of-show, multi-cam/streaming, OB-van engineering and presenters.
• Manage on-site capture teams and a same-day “newsroom” cadence to publish highlights within hours of key moments.
• Maintain disaster-recovery plans for live production and studio to protect broadcast continuity.

• Distribute content across owned channels and partner platforms, optimizing thumbnails, captions, and localization for growth.
• Oversee publishing schedules, thumbnails, captions and localization across platforms, A/B testing and growth experiments.
• Integrate performance analytics with Campaigns to inform creative rotations, frequency caps, and format mix.
• Enforce platform safety and brand-suitability rules, including age-gating and geo restrictions where required.
• Build broadcaster and platform partnerships for marquee programming, negotiating slots, promotion, and measurement.

• Bachelor's degree in Media and Communication, Journalism, Public Relations, Media Production, Marketing, or a related field.
• Master's degree in a relevant field is preferred.

• Relevant certifications in digital media, content strategy, broadcast production, or platform marketing are an advantage.

• 12+ years of relevant experience, with a strong leadership background and proven track record of strategic decision‑making.

• Experience leading editorial, creative, production, and distribution functions within a broadcaster, media house, studio, or large brand content organization.
• Proven experience managing live broadcast production for major events, including multi-cam, streaming, and OB operations.
• Experience building owned-channel audiences and managing broadcaster and platform partnerships.
• Experience governing digital asset management, rights, clearances, and content compliance.
• Experience in large-scale international events or the GCC media landscape is preferred.

• Editorial leadership, storytelling, and programming.
• Creative direction and brand governance.
• Studio, field, and live broadcast production management.
• Digital asset management (DAM/MAM), rights, and content compliance.
• Multi-platform distribution, audience growth, and performance analytics.
• Partnership development and negotiation.
• Budget and resource management.
• Executive reporting, communication, and stakeholder management.
• Strategic leadership and team development.
• Fluency in Arabic and English is preferred.