Admissions and Parent Manager

Admissions and Parent Experience Manager

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Together, Cognita schools provide a uniquely global education that goes beyond grades, developing academic excellence alongside adaptability, agency, and the positive attitudes that prepare young people to grow, thrive, and find success in a rapidly evolving world.

Cognita Middle East has 14 schools within its portfolio, including: RGS Guildford Dubai, Repton Dubai, Repton Al Barsha and Repton Abu Dhabi, Horizon English School, Horizon International School, Ranches Primary School and Al Ain English Speaking School in the UAE, Dasman Bilingual School in Kuwait, Downe House Riyadh and King’s College Riyadh in Saudi Arabia, Downe House Muscat and Cheltenham Muscat in Oman, and King’s College Doha in Qatar.

We are seeking an experienced and strategic Admissions and Parent Experience Manager to lead the admissions lifecycle and parent engagement experience at King’s College Riyadh Sedra. This pivotal role oversees the full journey from initial enquiry through to enrolment, whilst fostering strong and positive relationships with prospective and existing families to guarantee their satisfaction and retention.

• Lead the setup and execution of all parent-facing operations and communications for the successful launch of the school.
• Build a strong relationship with the Partner Community/ Developer and design, implement and launch communications, community events and promotions together with the support of Cognita Middle East’s Marketing Centre of Excellence.
• Establish and ope rationalise the parent experience suite, ensuring a welcoming, informative, and high-impact environment.
• Design and implement the end-to-end parent journey in close collaboration with the Cognita Middle East Head of Experience and the King’s College Riyadh School Leadership Team, ensuring alignment with Cognita’s Customer Experience standards and the school’s values.
• Develop and manage timelines, resources, and delivery of recruitment, onboarding, and transition touchpoints for prospective and new families.

• Lead the creation and deployment of all parent-facing marketing and admissions communications, ensuring brand consistency in alignment with Cognita and King’s College Riyadh Brand Guidelines.
• Oversee the development of promotional materials and digital assets, collaborating with central marketing teams and external vendors as needed.
• Drive proactive, timely, and high-quality communications across all stages of the admissions journey—including inquiry, application, assessment, offer, onboarding, and re-enrolment.
• Spearhead initiatives aimed at elevating parent satisfaction, driving engagement, and delivering an outstanding parent journey.
• Promote a customer-first mindset, ensuring the delivery of exceptional parent and student experiences by integrating feedback into ongoing enhancements, and ensuring the school is presented in the best light to all visitors.
• Lead and manage the front-of-house reception team, setting high standards for customer service and ensuring all team members are fully trained, integrating feedback into continuous improvement efforts.
• Cultivate a vibrant school community through the organization of events that encourage family involvement and deepen connections within the school community.

• Lead the King’s College Riyadh Reception and Parent Experience team to deliver a seamless and efficient application process for prospective families, maintaining robust conversion rates.
• Collaborate with Cognita’s Central Admissions Relations Office to ensure a seamless enrolment journey from enquiry to enrolment, in alignment with Cognita’s Admissions SLAs.
• Support the design and implementation of processes, procedures, and communication matrices (new joiner onboarding, withdrawal process, recruitment event calendar, re-registration communication calendar).

• Support the Principal and Regional Head of Parent Experience with the analysis of admissions activities and…