Social Media Marketing Specialist

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• Job Description (JD):
• Matrix Operation: Responsible for the daily content planning, publishing, and maintenance of official social media accounts.
• User Engagement: Enhance fan activity and optimize social media conversion paths.
• Data Analysis: Track algorithmic hotspots on various platforms, analyze account data, and quickly adjust content direction.
• Key Performance Indicator (KPI):
• Net Increase in Followers: The actual growth of followers on each platform within the specified period.
• Engagement Rate: A comprehensive indicator of reposts, comments, and likes (output volume of viral content).
• Number of Lead Conversions: The number of people successfully guided from public domain traffic to register on the LP.
• Copywriter (Copywriting Planner)

• Job Description (JD):
• Creative Copywriting: Writing brand slogans, poster copy, video scripts, and product detail page (detail page) copy.
• Content Output: Collaborate on writing high-quality product recommendation articles, soft articles, or public relations tweets.
• Selling Point Refinement: Thoroughly research the product and transform functional buttons into consumer-friendly selling points (Selling Points).
• Key Performance Indicator (KPI):
• Copy output quantity and on-time rate: Ensure that the manuscript requirements for daily operations are not backlogged.
• Pass Rate/Satisfaction: The score or one-time pass rate of the copy quality given by the client (brand/design/operation).
• Click-through Rate/Readership Contribution: The click-through rate of the title of core tweets or the conversion assistance effect of the details page.
• ESL Livestream Teacher

• Job Description (JD)
• Interactive Teaching: Deliver high-quality English content (e.g., pronunciation correction, authentic expressions) and guide viewers to interact frequently in the comments section (repeat after/answer questions).
• Pain Point Q&A: Answer users' learning questions in real time to demonstrate professionalism.
• Soft Conversion: Naturally integrate course selling points into the teaching scenario and guide high-intent users to register or claim trial lessons (Leads).
• Key Performance Indicators (KPI)
• Engagement Rate: Active ratio of comments (including answers), likes, and shares.
• Average Retention Time: Duration users stay in the live stream (assesses content attractiveness).
• Leads Acquisition Volume: Number of valid users successfully guided to register or sign up in a single live stream.

Associate

Full-time

Business Development, Marketing, and Accounting/Auditing

E-Learning Providers

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