Intercontinental Hub Digital & Oce Lead

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve.

This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

ICH Countries (Brazil, Colombia, Mexico, Gulf, KSA, Turkye, Australia, New Zeland, Taiwas, Korea, Alliance countries)

AVP, ICH Strategic Capabilities & Transformation

None – operates through influence and cross-affiliate coordination

The Intercontinental Hub (ICH) is part of Lilly’s International Business Unit (IBU) and represents a cluster of emerging and high-potential geographies including geographies with full-scale affiliate operations, distribution & promotion markets and hybrid partnership structures. These markets have complex environments that require deep technical expertise, agility and ability to work across different environments simultaneously. These markets represent close to 100 million people and are critical for expanding patient access and accelerating revenue growth globally.

The ICH Digital & OCE Lead owns the single, integrated Omnichannel Customer Engagement (OCE) capability across the ICH — commercial and medical in one model, not two parallel tracks. This role serves as the connective tissue between Country Medical Directors, Commercial leads, and global OCE governance. The position bridges the Deep Digital House blueprint into Medical Affairs across ICH affiliates and sets the unified performance standard for digital engagement.

The role reports to the AVP, ICH Strategic Capabilities & Transformation and partners closely with affiliate CMOs, Country Medical Heads, and IBU Digital and Advanced Analytics teams.

• Education – Bachelor’s degree in Marketing, Digital Media, Business, or related field;
  Master’s degree preferred
• 10+ years’ of commercial business experience across sales, marketing or medical within the pharma industry
• Experience with Veeva CRM, Salesforce Marketing Cloud, and/or Adobe Experience Manager; strong analytics skills and experience with performance dashboards
• Understanding of regulatory frameworks for digital pharmaceutical content; ability to adapt strategies to diverse market archetypes and maturity levels across geographies
• English – business level required;
  Spanish and/or additional regional language preferred

• Bridge Commercial and Medical OCE into a single, integrated journey architecture across ICH affiliates — eliminating parallel tracks and ensuring a coherent HCP experience from brand, scientific, field medical, and outcomes touchpoints
• Oversee how affiliates connect the dots across the HCP journey, ensuring brand, scientific, field medical, and outcomes touchpoints are sequenced as one coherent experience
• Serve as the connective tissue between Country Medical Directors, Commercial leads, and global OCE governance — translating strategic direction into executable cross-functional plans

• Accelerate the expansion of the Deep Digital House blueprint into Medical Affairs across ICH affiliates, translating global frameworks into executable models adapted to affiliate archetypes and maturity levels
• Partner with Country Medical Directors and affiliate medical teams to embed digital-first engagement practices into Medical Affairs execution, field medical operations, and scientific communication channels

• Build a Digital Readiness Acceleration Framework for ICH markets outside global prioritization cycles, giving non-priority affiliates a self-sufficient path to OCE capability…