Senior Sales Engineer - Middle East Region

Senior Sales Engineer - Middle East Region

Location:

Riyadh, Kingdom of Saudi Arabia

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HMS Networks makes the World more connected, productive and sustainable. HMS industrial communication products enable millions of machines such as robots, drives and air‑conditioners to get connected to software and systems – A necessity to meet the future demands for energy efficiency and sustainability.

We are expanding and seeking an experienced and high‑performing Senior Sales Engineer for our Building Automation division, Intesis. This role reports to the Regional Manager of Building Automation and is based in Riyadh, KSA.

Intesis, a member of the HMS Group, is a leader in innovative solutions for Smart Building and Home Automation. Our Protocol Translators and AC interfaces offer system integrators and OEMs a robust, easy‑to‑use solution that reduces commissioning time and ensures reliable long‑term performance.

Professionals in the automation market trust and deploy Intesis products to succeed in their integration projects.

We are looking for a highly motivated and experienced Senior Sales Engineer to join our Intesis team, specializing in building automation and HVAC integration solutions. The ideal candidate will have a strong technical background, a proven track record in B2B sales, and a deep knowledge of communication protocols like Modbus, BACnet, and KNX. This role requires both commercial and technical expertise to support customers throughout the sales cycle.

Integrity, vision, and passion are essential for this role.

• Grow our range of Building Automation protocol translator/gateways and Air‑conditioning interfaces under the Intesis brand within the Middle East region.
• Collaborate with the Global Key Account Manager to develop relationships with air‑conditioning system manufacturers and their distribution networks.
• Develop business relationships with Building Management System (BMS) and Smart Home Automation system integrators.
• Understand customer requirements in HVAC, BMS, and automation, and recommend suitable Intesis products and integration solutions.
• Conduct product demonstrations, webinars, and technical training for customers, distributors, and system integrators.
• Act as the technical point of contact throughout the sales cycle—from pre‑sales consultation to post‑sales support.
• Identify, qualify, and onboard new channel partners with strategic support from the Regional Manager.
• Develop and execute channel partner sales growth plans.
• Collaborate with Product Management to provide market feedback and influence future product development.
• Support customers with design‑in activities, solution architecture, and integration of Intesis products into building automation systems (e.g., Modbus, BACnet, KNX).
• Assess competitors by analysing and summarizing market trends and identifying sales opportunities.
• Build and maintain deep product and application knowledge.
• Meet monthly, quarterly, and annual sales targets.
• Coordinate with the marketing team to ensure alignment between sales and promotional activities.
• Represent Intesis at trade shows and industry events to promote solutions and build relationships.
• Maintain accurate records in CRM systems (e.g., Dynamics 365) including opportunity tracking and project updates.
• Accomplish department and organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• The selected candidate will be based in Riyadh - KSA and part of a professional and motivated team located in Dubai – UAE.

• Bachelor’s degree in Electrical/Electronics Engineering, Automation, or related field.
• Minimum 5 years of experience in business development, technical sales or solution engineering in a B2B environment.
• Strong understanding of Building Automation communication protocols (e.g., BACnet, Modbus, DALI, KNX) and/or experience working with Air‑Conditioning Direct Expansion systems will be an advantage.
• Strong sales hunter mentality with a start‑up mindset.
• Proficient English (spoken and written); able to communicate technical concepts clearly.
• Willing and able to travel…