Senior Revenue Campaigns Specialist

JACO is looking for an Senior In-App Events & Campaigns Specialist to develop and manage interactive campaigns, competitions, and events that drive user engagement, participation, and revenue growth. The role involves event planning, coordination with cross-functional teams, launch execution, and performance analysis.

• Develop creative concepts for in-app events and competitions aligned with user interests and business objectives.
• Design event scenarios, participation rules, scoring systems, rewards, timelines, and operational requirements.
• Coordinate with Product, Marketing, and Operations teams to ensure smooth implementation and timely launches.
• Conduct user acceptance testing (UAT) to verify event functionality, eligibility rules, rankings, and rewards.
• Monitor live events, address operational issues, and coordinate winner announcements and reward distribution.
• Analyze event performance, user engagement, spending, conversion, and revenue impact to identify improvement opportunities.
• Prepare event reports and recommend improvements based on performance data and user feedback.
• Leverage AI tools to support event ideation, content creation, data analysis, and operational efficiency.

• At least 2 years of experience in social media applications, digital campaigns, event operations, user engagement, or revenue growth.
• Experience coordinating with Product, Marketing, and Operations teams.
• Understanding of gamification, user behavior, and in-app spending mechanics.
• Proficiency in Excel or Google Sheets, project tracking tools, and data analysis.
• Ability to prepare operational plans, requirements documents, and performance reports.
• Proficiency in AI tools and the ability to evaluate their outputs effectively.
• Experience in live streaming, digital entertainment, or in-app purchases is preferred.
• A degree in Business Administration, Marketing, or a related field is preferred.

• Creativity and strong problem-solving skills.
• Analytical thinking and attention to detail.
• Strong planning, organization, and time management.
• Effective communication and cross-functional coordination.