Senior Director Entertainment

A leading investment and entertainment organization is seeking an accomplished Senior Director – Entertainment to lead the strategic development, commercial growth, and execution of innovative entertainment experiences and family-oriented attractions.

The successful candidate will drive the development of immersive entertainment concepts, themed attractions, interactive experiences, and family entertainment offerings, ensuring alignment with the organization's strategic objectives, commercial ambitions, and customer experience standards.

This executive leadership role requires a commercially driven and strategically minded professional with extensive experience in the entertainment industry, a strong understanding of market dynamics, and a proven ability to translate innovative concepts into commercially successful entertainment businesses.

• Develop and execute the entertainment business strategy in alignment with the organization's long-term objectives.
• Identify new business opportunities, emerging market trends, and potential areas for growth and expansion.
• Lead the development of innovative entertainment concepts, attractions, interactive experiences, and family-oriented entertainment formats.
• Evaluate market opportunities and competitive positioning to strengthen the organization's presence in the entertainment sector.
• Oversee the conceptualization, development, acquisition, and production of entertainment experiences and attractions.
• Lead cross-functional collaboration with creative teams, designers, engineers, and technical specialists to deliver high-quality entertainment projects.
• Evaluate emerging technologies and innovative entertainment formats to enhance customer engagement and experience.
• Ensure entertainment concepts meet quality standards, commercial objectives, and brand requirements.
• Drive revenue growth, profitability, and commercial performance across entertainment initiatives.
• Develop and oversee business plans, budgets, financial forecasts, and investment proposals.
• Identify opportunities to optimize operational efficiency, maximize returns, and improve business performance.
• Monitor key performance indicators and implement corrective actions to achieve agreed business targets.

• Establish and maintain strategic partnerships with international entertainment brands, intellectual property owners, licensing partners, and experience design companies.
• Lead commercial negotiations and agreements related to themed attractions, ride manufacturing, entertainment installations, and branded experiences.
• Develop partnerships that enhance the organization's entertainment portfolio and competitive advantage.
• Maintain effective relationships with internal business units, external partners, and relevant government and regulatory entities.

• Develop customer-centric entertainment experiences tailored to children, families, and diverse audience segments.
• Utilize market research, customer insights, and performance data to guide strategic decisions.
• Monitor industry developments and competitor activities to identify opportunities for differentiation.
• Collaborate with marketing and commercial teams to enhance audience engagement, brand positioning, and revenue generation.
• Lead, develop, and motivate multidisciplinary teams to achieve strategic and operational objectives.
• Establish clear performance expectations, accountability frameworks, and measurable business targets.
• Foster a culture of innovation, collaboration, commercial discipline, and continuous improvement.
• Build organizational capabilities to support business expansion and long-term sustainability.

• Bachelor's degree in Engineering, Business Administration, or a related field.
• A master's degree in Business Administration or a relevant discipline is preferred.
• Project Management Professional (PMP) certification is an advantage.

• 15+ years of professional experience, including significant senior leadership experience within themed entertainment, attractions, leisure, or family-oriented entertainment.
• Proven track record in entertainment business development, strategic planning, and commercial performance management.
• Demonstrated experience developing and delivering entertainment concepts, attractions, or large-scale experiential projects.
• Strong experience in strategic…