GTM Activation Specialist

Overview

We are looking for a GTM Activation Specialist to drive the successful activation, rollout, and adoption of product features across the organization. This is a product-linked, commercially driven execution role, focused on ensuring new product capabilities are operationally ready, adopted by internal teams, and delivering measurable business value post-launch. The role does not own the product roadmap; instead, it ensures that what is built is successfully launched, used, and monetized.

You will act as a cross-functional facilitator, working closely with Product, Technology, Operations, Marketing, Finance, PMO, and Customer Success to turn product releases into real commercial and operational outcomes.

• Product Activation & Rollout:
  Own end-to-end activation planning for product features, from readiness through go-live;
  Coordinate cross-functional execution and manage dependencies across multiple teams;
  Drive launch readiness including processes, documentation, workflows, and internal enablement;
  Support pilots, phased rollouts, and controlled launches where required.
• Adoption & Enablement:
  Ensure internal teams are fully prepared to support and operate new features post-launch;
  Partner with relevant teams to define usage flows, escalation paths, and operating playbooks;
  Monitor early adoption signals and coordinate corrective actions when required.
• Value Realization & Performance Tracking:
  Define success metrics in collaboration with Product, Finance, Commercial, and Analytics teams;
  Track adoption, usage, and commercial impact against agreed baselines;
  Produce regular activation, adoption, and value-realization updates for key stakeholders;
  Ensure feature launches translate into tangible outcomes such as revenue uplift, efficiency gains, or operational improvements.
• Stakeholder Management & Governance:
  Facilitate activation cadences, checkpoints, and post-launch reviews;
  Ensure decisions, risks, actions, and dependencies are documented and followed through;
  Proactively surface and escalate risks or misalignment that could impact activation outcomes.

• Bachelor's degree in Business, Engineering, Information Systems, or a related field
• 3-6+ years of experience in one or more of the following areas: GTM programs, Product enablement, Product operations
• Implementation or cross-functional delivery roles in a tech or SaaS environment
• Proven experience coordinating work across multiple teams without direct authority
• Strong organizational, execution, and stakeholder management skills
• Experience defining and tracking KPIs related to adoption, usage, or commercial performance
• Ability to operate in ambiguity and bring structure, clarity, and execution discipline