Associate Director - UX​/CX Design

Overview

The UX / CX Lead owns the customer and guest experience design strategy across Qiddiya's digital products. This role ensures seamless, high-quality journeys that enable conversion, adoption and guest satisfaction from initial planning through in-destination engagement. The role enables continuous experience improvement through user research, testing and measurable UX performance, shaping product direction in partnership with Product, Delivery, and Engineering teams.

• Define and maintain the UX/CX strategy and design principles aligned to business and guest KPIs
• Lead UX research, testing, insights analysis and journey mapping across digital products
• Develop and scale a shared Design System to accelerate delivery alignment and consistency
• Translate commercial and operational requirements into actionable design decisions and prototypes
• Collaborate with Product Managers to influence roadmap prioritization based on guest insight
• Partner with Engineering to assure seamless implementation of design and accessibility standards
• Design and run usability testing and experimentation programs to validate and optimize UI/UX
• Facilitate workshops to support collaborative understanding of user needs and experience gaps
• Coach and mentor design talent to elevate capability maturity and craft excellence
• Lead performance tracking of UX metrics and continuous optimization of digital experience

• +10 years UX/CX design leadership experience in consumer digital environments
• Portfolio demonstrating transformation of complex omni-channel experiences
• Strong knowledge of usability testing, data-driven design and accessibility standards
• Proficiency in design and prototyping tools such as Figma
• Commercial awareness with proven ability to influence roadmap direction and KPIs
• Strong communication and collaboration with cross-functional delivery teams

Offering a comprehensive compensation and benefits package.