Digital Account Manager

Company Description

We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of leading brands like McDonald’s, General Motors, and American Express.

• Act as the primary point of contact for key digital clients, ensuring clarity of scope, timelines, and deliverables.
• Translate client business objectives into actionable digital roadmaps across web, app, UX, and performance marketing.
• Lead strategic discussions around digital transformation, platform enhancements, and growth opportunities.
• Manage client expectations, proactively address risks, and maintain strong long‑term partnerships.

• Develop comprehensive digital strategies covering websites, mobile applications, UX optimization, and performance marketing.
• Align digital initiatives with measurable KPIs (traffic growth, conversion rates, engagement metrics, ROI).
• Identify opportunities for CRO (Conversion Rate Optimization), UX improvements, automation, and system enhancements.
• Collaborate with media teams to ensure digital platforms are optimized for campaign performance.

• Oversee and coordinate website developers, application developers, and UI/UX designers.
• Manage sprint planning, timelines, deliverables, and quality control across digital projects.
• Ensure technical implementation aligns with client objectives, UX best practices, and performance benchmarks.
• Review wireframes, prototypes, staging environments, and final releases to maintain quality standards.
• Facilitate cross‑functional collaboration between development, creative, and media teams.

• Supervise Google Ads, social media ad campaigns (Meta, Tik Tok, Linked In, etc.), and digital performance initiatives.
• Ensure correct tracking implementation (GA4, GTM, Pixels, Conversion APIs).
• Evaluate campaign structures, audience segmentation, and budget allocations.
• Monitor performance metrics and guide optimization strategies in collaboration with media specialists.

• Analyze website/app performance metrics, campaign performance, and conversion funnels.
• Translate analytics data into actionable business insights and strategic recommendations.
• Build structured monthly and quarterly performance reports.
• Identify performance gaps and propose scalable growth solutions.
• Maintain dashboards for real‑time performance visibility.

• Monitor emerging digital trends, AI tools, UX advancements, and Mar Tech solutions.
• Recommend platform enhancements, automation opportunities, and digital efficiencies.
• Drive innovation within digital processes and client solutions.

• 4–7+ years of experience in digital account management, digital marketing, or digital project management.
• Proven experience managing cross‑functional teams (developers, UX/UI, performance marketers).
• Strong understanding of website architecture, mobile applications, CMS platforms, and digital ecosystems.
• Hands‑on knowledge of analytics platforms (Google Analytics 4, Google Tag Manager, Data Studio/Looker).
• Solid understanding of paid media campaign structures across Google Ads and major social platforms.
• Ability to interpret KPIs such as CPA, ROAS, CTR, conversion rate, LTV, bounce rate, etc.
• Demonstrated experience handling multiple high‑value accounts simultaneously.
• Strong project management capabilities (Agile/Scrum knowledge is a plus).
• Excellent presentation, communication, and stakeholder management skills.
• Fluent in English (Arabic is a strong advantage).

• Ability to connect digital product performance with marketing outcomes.
• Strong knowledge of CRO methodologies and UX…