Social Media Manager

Job Description

Apply for Social Media Manager at Dentsu in الرياض, S01, SA. This Full time on site position offers great opportunities for career growth.

• Client Servicing & Account Handling
  • Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals.
  • Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations.
  • Support account growth by contributing to proposals, upsells, and strategic social recommendations.
  • Manage Social Media Executives, monitoring their workload, quality of output, and professional development.
• Strategy & Content Execution
  • Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
  • Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms.
  • Write punchy, persuasive copy in both English and Arabic, ensuring the tone of voice is perfectly tailored to the target audience with correct Gulf cultural nuances and local terminology.
  • Use mobile editing tools and design apps to create social-first content for real-time engagement and trending moments.
  • Manually handle scheduling and technical uploading of content, ensuring every post is optimised with the right tags, locations, and trending audio for maximum reach across the MENA region.
  • Proofread all copy to ensure zero errors before publishing.
  • Work closely with design and video teams to ensure visual assets are optimised for social-first consumption.
  • Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.
• Monitoring, Reporting & Innovation
  • Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients.
  • Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients.
  • Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting.
  • Attend events and lead live social coverage (Stories, Tik Tok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences.
  • Educate clients and internal teams on best practices, emerging technologies, and the latest platform algorithm shifts.

• 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment.
• Native-level Arabic (with strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must.
• Strong knowledge of the MENA social media landscape, including platform-specific trends across Snapchat, X, Tik Tok, Instagram, You Tube, and other relevant channels.
• Acts as a trusted advisor to clients, maintaining enduring professional relationships.
• Demonstrates outstanding organizational ability, managing Social Media Executives and coordinating seamlessly with creative and production teams.
• Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders.
• Thrives in a fast-paced, multi-client setting, integrating technical platform knowledge with a commercial mindset to meet business KPIs.
• Able to navigate complex client requests and platform shifts efficiently to ensure project success.
• Acts as a link between the client's brand requirements and the internal creative team to ensure social content is both on-strategy and high-performing.