Salesforce Lead Architect – Marketing Cloud & Data Cloud

Company description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

Salesforce Lead Architect
- Marketing Cloud & Data Cloud

We are looking for an experienced
Salesforce Lead Architect
- Marketing Cloud & Data Cloud with strong expertise across Salesforce Marketing Cloud (SFMC) and Data Cloud
. The role will work closely with client stakeholders to understand marketing objectives and use cases, shape Salesforce solutions, and lead solution design across the delivery lifecycle.

The ideal candidate will bring strong Salesforce architecture and consulting experience, including hands-on exposure to Salesforce Marketing Cloud Next implementations
, along with excellent client-facing and stakeholder management skills.

• Lead client conversations to understand marketing objectives, business requirements, and key use cases.
• Lead discovery and requirements-gathering workshops with business, marketing, and technology stakeholders.
• Translate marketing requirements and use cases into scalable Salesforce solutions across Marketing Cloud Next and Data Cloud
  .
• Lead solution design and architecture, ensuring alignment with business objectives and Salesforce best practices.
• Provide architectural and functional leadership throughout the Salesforce delivery lifecycle.
• Own and manage the backlog, including requirements, user stories, priorities, and acceptance criteria.
• Work closely with offshore development and delivery teams to ensure effective implementation.
• Act as a key point of contact between client stakeholders and delivery teams.
• Support solution reviews and key design decisions throughout implementation.
• Communicate complex Salesforce solutions clearly to both technical and non-technical

Skills and Experience

• 12+ years of Salesforce experience
  , with strong expertise across Salesforce Marketing Cloud (SFMC) and Data Cloud
  .
• Minimum 2+ years of experience as a Solution Architect or Lead Consultant
  .
• Experience working on at least one Salesforce Marketing Cloud Next implementation project
  .
• Strong understanding of marketing objectives, customer journeys, and marketing use cases
  .
• Proven experience leading client conversations, discovery sessions, and requirements workshops.
• Strong experience in Salesforce solution design and architecture.
• Experience with backlog ownership and Agile delivery.
• Experience working with and coordinating offshore development teams.
• Strong stakeholder management and consulting capabilities.
• Excellent communication and presentation skills with confidence engaging senior client stakeholders.

Nice to Have

• Knowledge and experience across other Salesforce Clouds, including Sales Cloud and Service Cloud
  .
• Relevant Salesforce Marketing Cloud, Data Cloud, or architecture certifications.
• Experience delivering large-scale Salesforce transformation programmes.
• Experience working with distributed or international delivery teams.
• Arabic and English language skills are highly desirable.