Senior Data Science Consultant – Cards Marketing Analytics

Responsibilities

• Develop predictive models to identify customer targeting opportunities increase card spend improve customer retention and reduce churn
• Design customer segmentation strategies for credit and debit card portfolios to support lifecycle marketing personalization and campaign optimization
• Analyze marketing campaign performance across customer segments products channels and behavioral patterns providing actionable business insights
• Design and execute test-and-learn frameworks including A B testing control groups campaign measurement methodologies and post-campaign evaluations
• Build scalable analytical models and dashboards to support data-driven business decisions
• Collaborate with business marketing product and technology teams to translate analytical findings into practical business solutions
• Present analytical insights and recommendations to senior stakeholders through clear reports presentations and visualizations
• Ensure analytical models are explainable validated and aligned with business objectives

• 7+ years of experience in Data Science, Advanced Analytics, or Analytics Consulting.
• Strong domain expertise in the banking industry, with hands-on experience in credit card and debit card analytics.
• Proven experience in:
  
  Marketing Analytics Predictive Modeling Customer Segmentation Campaign Analytics Portfolio Analytics Customer Behavior Analytics.
• Advanced proficiency in Python, SAS, and SQL.
• Experience working with large-scale banking datasets, including:
  
  Customer Profiles Card Transaction Data Campaign Performance Data Customer Behavioral Data.
• Strong understanding of:
  
  Statistical Modeling Machine Learning Algorithms Model Validation Performance Monitoring.
• Excellent communication and stakeholder management skills with the ability to present analytical findings to senior business leaders.
• Experience collaborating with cross-functional teams including Marketing, Product, Risk, and Data Management.
• Strong consulting mindset with excellent problem-solving skills, ownership, and commitment to timely delivery.
• Comfortable working in a client-facing consulting role on-site in Saudi Arabia.
• IQAMA Required.