Vice President of Digital Marketing – Real Estate

The VP of Digital Marketing will lead the overarching digital marketing strategy, performance media acquisition, branding, and digital innovation for our multi-billion-dollar real estate developments. This executive role is responsible for driving lead generation for residential (off-plan and ready), commercial, and master-planned communities, while establishing seamless integration between digital touchpoints, CRM platforms, and sales operations to optimize Customer Acquisition Cost (CAC) and drive Revenue/Gross Development Value (GDV).

• Formulate and execute comprehensive multi-channel digital marketing strategies tailored for off-plan releases, master-planned developments, and ready-to-move assets.
• Align digital initiatives with corporate revenue targets, launch schedules, and sales velocity goals.
• Direct the annual digital marketing budget, optimizing allocations across performance media, martech platforms, content production, and agency retainers.
• Establish key performance indicators (KPIs) focused on return on ad spend (ROAS), cost per lead (CPL), qualified lead conversion rate, and customer lifetime value (LTV).

• Oversee high-budget performance marketing campaigns across Search (Google Ads), Social Media (Meta, Tik Tok, Linked In, Snapchat), and Programmatic Advertising.
• Implement hyper-targeted audience segmentation strategies focusing on High-Net-Worth Individuals (HNWIs), regional/international investors, and first-time home buyers.
• Drive CRO (Conversion Rate Optimization) across custom project landing pages, interactive micro-sites, and virtual sales platforms.
• Own and upgrade the Mar Tech stack, ensuring full integration between digital acquisition channels, marketing automation platforms, and enterprise CRM solutions (e.g., Salesforce, SAP Success Factors/CRM, Hub Spot).
• Collaborate closely with Sales Operations to implement lead scoring, automated nurture workflows, and rapid lead-routing systems to maximize broker conversion rates.
• Leverage advanced analytics and attribution modeling (first-touch, multi-touch, linear) to evaluate media mix performance and deliver actionable insights to executive leadership.

• Champion the adoption of immersive digital technologies - 3D virtual tours, AR/VR property walkthroughs, interactive floor plans, and AI-driven concierge tools to enhance buyer engagement.
• Oversee digital brand architecture across corporate portals, project microsites, mobile applications, and digital sales centers.
• Direct digital content production (renderings, fly through videos, CGI assets, lifestyle campaigns) in partnership with internal creative teams and specialized external production studios.
• Select, onboard, and manage external digital marketing agencies, performance media partners, SEO/content vendors, and tech providers under strict SLAs.
• Lead, mentor, and scale an in-house team of digital specialists (Performance Media Managers, SEO Leads, CRM Specialists, and Web/UX Developers).

• Education: Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field; MBA or Master’s degree preferred.
• Experience:
• Experience in digital marketing, with at least 5+ years in a senior management role (Director/VP level) within Real Estate Development
  , Property Tech, or Large-Scale Asset Management.
• Proven track record of managing multi-million-dollar digital ad budgets and driving successful off-plan project launches.
• Technical Mastery:
• Expertise in programmatic buying, Google Marketing Platform (DV360, GA4), Meta Ads Manager, and emerging channels.
• Hands‑on experience with real estate CRM…