Digital Marketing Manager

We are looking for a Digital Marketing Manager to lead Cenomi Centers’ digital marketing efforts, strengthen brand awareness and customer engagement, and drive traffic and business growth through digital channels.

• Support the development of the annual digital marketing plan, KPIs, budget, policies, and procedures.
• Lead the strategy, development, and optimization of Cenomi Centers’ digital touchpoints, including the website, social media, and other digital platforms, ensuring a seamless customer experience.
• Develop and execute social media and digital marketing strategies to increase engagement, brand visibility, footfall, and customer acquisition across relevant channels.
• Collaborate with mall management and cross-functional teams to identify events, promotions, and key activities, ensuring content is relevant, consistent, and aligned with the brand.
• Develop and manage integrated digital campaigns across social media, email, SEO/SEM, content marketing, and paid advertising, while leveraging CRM and marketing automation to enhance customer segmentation, personalization, and retention.
• Monitor and analyze digital performance, including traffic, conversion rates, customer acquisition costs, ROAS, and other KPIs, using insights to continuously optimize performance.
• Manage agencies, vendors, and strategic partnerships while staying updated on digital trends, tools, and technologies to identify opportunities and enhance the customer journey.

• Bachelor’s degree in marketing, Digital Marketing, Business Administration, or a related field.
• 5+ years of experience, with 3 years in a digital marketing role, preferably within retail, consumer products, or e-commerce sectors.
• Proven experience in developing and managing successful digital marketing campaigns.
• Strong understanding of digital marketing tools and channels, including SEO, PPC, content marketing, social media, and analytics platforms.
• Experience with web analytics and data-driven marketing strategies (e.g., Google Analytics, marketing automation platforms).
• Excellent written and verbal communication skills, with the ability to build relationships and influence cross-functional teams.
• Highly creative with experience in identifying target audiences and designing digital campaigns that engage and convert.
• Tech-savvy and up to date with the latest trends in digital marketing and e-commerce.
• Strong organizational skills and ability to manage multiple projects and deadlines.