Business Director - Content

Overview

As a senior leader, you will work very closely with KSA Management and Business leads to drive business, collaboration, product innovation, and product leadership for all clients. You will oversee content teams and continuously drive evolution in team, client, and product suite while also being responsible for business growth, talent acquisition, reducing turnover, and enhancing the agency's external reputation.

Key Responsibilities:

• Lead and manage the social and digital scope within the agency in KSA including all aspects of business development, project delivery, and team management
• Drive business growth by increasing new client acquisitions, revenue, and profitability, as well as proactively identifying and pursuing organic growth opportunities.
• Build fully operational social content teams across all agencies that can cater to current and future scopes
• Conduct client/agency health check audits to assess relationships, servicing, opportunities, etc. for your account(s)
• Foster a client-centric decision-making approach enabled by ongoing feedback, established trust, and maintenance of positive reputation.
• Establish and maintain a centralized repository of resources, training materials, and best practices to promote expertise and knowledge sharing within the practice.
• Collaborate closely with agency heads, business leads, other practice leaders, and partners to drive growth.
• Work closely with regional and global Content counterparts for inspiration, product innovation, knowledge transfer, and capacity planning.
• Foster a culture of excellence, collaboration, and innovation within your team, the Content practice and the wider set of Groupe practices.

Responsibilities

• Develop content strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities for assigned client(s).
• Create strategies that have breadth across all digital & content spaces (social media, website, partnerships, creators & influencers, production), but also depth in terms of details.
• Respond to the business, marketing, brand, and communications goals with content-based solutions rooted in strategy and aligned with data and insights
• Serve as the escalation point of contact for across all phases of content development
• Perform consistently against all published KPI's and scorecard objectives
• Create content solutions that set new content standards and beocme award-winning work
• Collaborate closely with vertical leads within the Content Practice and beyond to create & most importantly, implement effective content strategies
• Have a solid understanding of Publicis Groupe products and services to successfully navigate them and utilize them in our clients’ businesses.
• Drive business growth and vertical growth internally with practices, agency brands
• Lead all financial, legal, contractual and high-level matters for your account(s) and ensure understanding within your team on the reasons.
• Build effective leadership circles within your team who can own and spearhead various responsibilities

• Utilize all available platforms and tools to drive process efficiency, enhance ways of working, and digitise our operating models.
• Finance savvy and ability to take the right decisions to impact your account, product and/or vertical.
• Develop winning pricing models and strategies to drive financial stability and positive profitability for your assigned account(s)/product(s)/vertical.
• Lead on all talent requirements: talent upskilling plans, career development, performance appraisals, hiring process, and team restructuring.
• Lead on all revenue forecasts and identify new revenue prospects across brands.
• Conduct in-depth analysis of business operations to identify areas for improvement, opportunities to increase revenue and cost savings.
• Provide guidance and recommendations on financial management and business strategy.
• Increase influence with key stakeholders in Publicis Groupe to nurture strategic relationships.
• Strong business sense and ability to understand client objectives and goals
• Experience in managing and leading teams, with a focus on optimizing team productivity and efficiency
• Ability to identify potential areas for improvement and implement effective solutions
• Be comfortable discussing financial, operational, talent and product related conversations with leadership at Publicis Groupe, clients and partners.
• Keep up-to-date with industry trends, emerging technologies, and best practices in business strategy and operational efficiency.
• Develop and maintain strong relationships with clients to ensure ongoing success.
• Strong organisational and time-management skills
• Excellent budget management skills and ability to develop and manage project budgets

• Conduct in-depth research and analysis of market trends, consumer behavior, emerging technologies and platform insights to identify content opportunities.
• Proven ability to think creatively and develop innovative…