Business Director - Communications Consultancy

Company description

Leo Burnett is a communications agency powered by its Human Kind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Allstate, Esurance, Firestone, Jim Beam, Kellogg's, Kraft, Marshalls, Miller Coors, Nintendo, P&G, Samsung and United Healthcare among others.

To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

As a senior leader, you will work very closely with the Head of Content to drive collaboration, product innovation, and product leadership for global clients. You will oversee content teams and continuously drive evolution in team, client, and product suite while also being responsible for business growth, talent acquisition, reducing turnover, and enhancing the agency's external reputation.

• Lead and manage the strategy and transformation vertical within the Content Practice including all aspects of business development, project delivery, and team management
• Drive business growth by increasing new client acquisitions, revenue, and profitability, as well as proactively identifying and pursuing organic growth opportunities.
• Conduct client/agency health check audits to assess relationships, servicing, opportunities, etc for your account(s)
• Foster a client-centric decision-making approach enabled by ongoing feedback, established trust, and maintenance of positive reputation.
• Establish and maintain a centralized repository of resources, training materials, and best practices to promote expertise and knowledge sharing within the practice.
• Collaborate closely with agency heads, business leads, other practice leaders, and partners to drive growth.
• Work closely with global Content counterparts for inspiration, product innovation, knowledge transfer, and capacity planning.
• Foster a culture of excellence, collaboration, and innovation within your team, the Content practice and the wider set of Groupe practices.

• Develop content strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities for assigned client(s).
• Create strategies that have breadth across all digital & content spaces (social media, website, partnerships, creators & influencers, production), but also depth in terms of details.
• Respond to the business, marketing, brand, and communications goals with content-based solutions rooted in strategy and aligned with data and insights
• Serve as the escalation point of contact for across all phases of content development
• Perform consistently against all published KPI's and scorecard objectives
• Create content solutions that set new content standards and beocme award-winning work
• Collaborate closely with vertical leads within the Content Practice and beyond to create & most importantly, implement effective content strategies
• Have a solid understanding of Publicis Groupe products and services to successfully navigate them and utilize them in our clients’ businesses.
• Drive business growth and vertical growth internally with practices, agency brands
• Lead all financial, legal, contractual and high-level matters for your account(s) and ensure understanding within your team on the reasons.
• Build effective leadership circles within your team who can own and spearhead various responsibilities

• Utilize all available platforms and tools to drive process efficiency, enhance ways of working, and digitise our operating models.
• Finance savvy and ability to take the right decisions to impact your account, product and/or vertical.
• Develop winning pricing models and strategies to drive financial stability and positive profitability for your assigned account(s)/product(s)/vertical.
• Lead on all talent requirements: talent upskilling…