Brand Manager- F&B

Founded in 1990 as Fawaz Alhokair Fashion Retail Co., Cenomi Retail has introduced more than 80 international retail and F&B brands to the Kingdom of Saudi Arabia. These include some of the world’s most loved including Zara, Mango, Aldo, Cinnabon, Subway and more. Cenomi Retail operates more than 1,600 stores across 100 shopping centers in 11 countries. We are dedicated to growth and breaking down boundaries to offer a truly unique brand partnership proposition.

To lead the assigned QSR brand as an end-to-end business, ensuring consistent brand standards, outstanding guest experience, disciplined day-to-day operations, capable and engaged teams, sustainable sales growth, and delivery of the approved profit and loss (P&L) plan. The Brand Manager is the primary point of contact between Cenomi Retail and the Brand Principal/Franchisor and is accountable for translating brand strategy into strong store-level execution across the market.

• Act as the primary and accountable point of contact for the Brand Principal/Franchisor on all business matters, including operations, training, product, quality, marketing, development, supply chain, and financial performance.
• Own the governance rhythm with the Brand Principal, including business reviews, action trackers, performance updates, approvals, escalations, and closure of agreed actions.
• Translate franchise standards, strategic priorities, and brand initiatives into clear local execution plans while protecting brand identity and contractual obligations.
• Coordinate cross-functional stakeholders and ensure one aligned, accurate, and timely company response to the Brand Principal.

• Lead daily brand operations across all assigned restaurants and ensure safe, efficient, guest-focused execution during all trading periods.
• Establish and monitor operating routines covering opening and closing, staffing, production, service flow, order accuracy, speed of service, cleanliness, maintenance, delivery channels, cash controls, and shift management.
• Review performance dashboards and exception reports daily; identify gaps, assign corrective actions, and verify sustainable closure through store visits and follow-up.
• Partner with Area/Multi-Unit Managers to improve underperforming restaurants and replicate best practices across the network.
• Lead operational readiness for new restaurant openings, remodels, seasonal peaks, promotions, and major brand initiatives.

• Own the brand P&L and deliver approved targets for sales, gross margin, restaurant contribution, EBITDA, and cash performance.
• Build annual budgets, forecasts, and recovery plans in partnership with Finance and Operations; explain variances and take timely corrective action.
• Drive profitable sales through traffic growth, average transaction value (ATV), units per transaction (UPT), product mix, beverage/add-on attachment, delivery performance, and effective local store marketing.
• Control food cost, waste, labor cost, overtime, discounts, refunds, inventory variance, controllable expenses, and maintenance spend without compromising guest or brand standards.
• Evaluate the operational and financial impact of menu, pricing, promotion, equipment, and expansion proposals and provide fact-based recommendations.

• Own delivery of a consistent end-to-end guest journey across dine-in, takeaway, drive-thru, and delivery channels, as applicable.
• Ensure compliance with food safety, quality, service, cleanliness, product, recipe, visual identity, and franchise operating standards.
• Review guest feedback, ratings, complaints, mystery shop results, and operational audit findings; lead root-cause analysis and preventive action.
• Maintain readiness for Brand Principal visits, internal audits, regulatory inspections, and operational excellence reviews.

• Own the brand training agenda in partnership with Learning & Development and the Brand Principal, including certification standards, training materials, new product training, and train-the-trainer activity.
• Ensure all restaurant employees and managers are trained, assessed, and certified before independently performing their roles or launching new products and procedures.
• Build a strong pipeline of Store Managers, Multi-Unit Managers, and…