KSA Country Manager

The Country Manager will lead Mouawad’s operations in KSA, overseeing 2 boutiques and a support-office team, for a total of approximately 20 FTEs
. This role ensures Mouawad’s luxury standards are upheld across all operations, drives client
and talent acquisition
, and aligns local execution with the vision and goals set by Dubai Headquarters
. The Country Manager will represent the brand with key clients and VVIPs
, motivate and assess team performance, and spearhead expansion initiatives in the Kingdom.

The role calls for a leader with a proven track record in international luxury Maisons, who will bring global benchmarks to the Kingdom. A core mandate is to elevate the processes, governance, and ways of working across the KSA operation, building a structured, scalable, and compliant platform that delivers a consistent Mouawad client experience and supports the next phase of growth in the market.

• Develop and execute business plans aligned with corporate objectives and Dubai HQ vision.
• Oversee expansion projects, including identifying new boutique and office locations.
• Translate the evolving KSA luxury landscape, including growth driven by Vision 2030 in retail, tourism, and destination developments, into a clear market strategy and multi-year expansion roadmap.
• Benchmark Mouawad’s positioning, client experience, and performance against international luxury Maisons operating in the Kingdom, and recommend actions to strengthen competitiveness.
• Ensure operational excellence and compliance with Mouawad’s luxury standards.

• Act as the brand ambassador in KSA, building strong relationships with key clients and VVIPs.
• Drive client acquisition strategies to grow the customer base and enhance brand presence.
• Deliver a client experience that meets international luxury Maison benchmarks, including private appointments, bespoke and High Jewelry (HJ) presentations, and discreet, highly personalized VVIP service.
• Build a structured clienteling program with disciplined CRM use, clear client ownership, and follow-up standards, ensuring client data is handled confidentially and in line with applicable data protection requirements.
• Plan and host high-impact private events and clienteling initiatives in partnership with Marketing, measuring their commercial return.

• Recruit, train, and retain top talent to maintain luxury service standards.
• Motivate the team, conduct performance assessments, and implement development plans.
• Build a high-performing team in line with Saudization (Nitaqat) requirements, actively developing Saudi talent and establishing succession plans for key roles.
• Embed Mouawad’s service culture through structured onboarding, ongoing product and gemology training, and regular coaching on luxury selling and service rituals.
• Foster a culture of excellence, accountability, and collaboration.

• Monitor boutique and office operations to ensure seamless execution.
• Maintain profitability targets and prepare periodic performance reports.
• Guarantee adherence to SOPs and brand guidelines across all touchpoints.
• Assess current KSA processes against Group and international luxury standards, and lead a prioritized improvement roadmap with clear milestones and owners.
• Define clear roles, responsibilities, approval matrices, and escalation paths, aligned with Dubai HQ governance.
• Introduce a disciplined performance rhythm of KPIs, dashboards, and weekly and monthly business reviews covering sales, conversion, client acquisition and retention, stock accuracy, and service quality.
• Conduct regular boutique audits (service standards, visual merchandising,…