Director of Demand Generation

About Omniful:

Omniful gives businesses one place to run everything operations and supply chain. It brings together all of the operating systems that are normally scattered across a company, like Order Management, Shipping Gateway, Warehouse Management, Transportation Management, Supply Chain, Point of Sale and more. For the first time ever, you can manage and automate every part of the operations lifecycle in a single system.

Omniful enables retail, logistics, D2C brands, and e-commerce businesses to scale efficiently and enhance customer satisfaction through a unified, vertically integrated solution.

Based in Riyadh, KSA, Omniful has raised $10+M from the regions top investors RAED Ventures, Venture Souq, SEEDRA Ventures, Jahez Group, DASH Ventures, Bunat Ventures, Sanabil 500,and is considered one of the fastest-growing SaaS startups that came out of the MENA region.

Role Overview:

We are seeking a data-driven Director of Demand Generation to lead our efforts in creating scalable demand and driving pipeline growth. This is a key leadership role, where you will be responsible for developing and executing multi-channel campaigns, optimizing lead generation strategies, and nurturing prospects across the entire sales funnel. The ideal candidate will be highly collaborative, analytical, and skilled in managing a range of demand generation activities that align with Omnifuls growth objectives.

Key Responsibilities:

• Demand Generation Strategy and Execution:

  • Develop and lead the overall demand generation strategy, including campaigns across digital, email, content, partnerships, and events, to drive top-of-funnel growth and maximize qualified leads.

  • Plan, execute, and optimize multi-channel campaigns that include paid search, paid social, ABM, content marketing, email marketing, and SEO to generate pipeline and drive new customer acquisition.

  • Collaborate with Sales and Product Marketing to ensure alignment on messaging, targeting, and campaign objectives that resonate with Omnifuls target audience.

• Pipeline Growth and Optimization:

  • Drive pipeline growth by continuously testing, refining, and scaling demand generation programs, leveraging data insights to optimize performance and ensure high-quality lead flow.

  • Implement effective lead scoring, nurturing, and conversion strategies to move prospects through the funnel, maximizing MQL-to-SQL conversions and supporting sales goals.

  • Work closely with the Rev Ops team to ensure data integrity, accurate tracking, and reporting across CRM and marketing automation tools.

• Team Leadership and
  
  Cross-Functional Collaboration:
  
  

  • Lead and mentor a team of demand generation specialists, overseeing performance, professional growth, and strategic contribution to Omnifuls growth goals.

  • Partner with Content, Product Marketing, and Sales Enablement teams to ensure campaigns are supported by compelling content, aligned messaging, and optimized lead hand-offs.

  • Foster strong cross-functional relationships with Sales, Rev Ops, and Customer Success to drive alignment, feedback, and continuous improvement across demand generation efforts.

• Analytics, Reporting, and Budget Management:

  • Own demand generation KPIs, tracking and analyzing campaign performance, ROI, and pipeline impact to inform strategy adjustments and optimize resource allocation.

  • Prepare and present regular reports on campaign effectiveness, pipeline generation, and key metrics to the executive team.

  • Manage the demand generation budget to ensure cost-effective use of resources, making adjustments based on performance data to maximize impact and meet growth targets.

Qualifications:

Experience: 8+ years in demand generation, growth marketing, or related roles within a SaaS, B2B tech, or high-growth startup environment, with a strong focus on pipeline generation and revenue impact.

Leadership: Proven experience managing and mentoring a high-performing demand generation team, with a track record of developing talent and fostering collaboration.

Analytical

Skills:

Strong analytical skills with the ability to interpret data, generate insights, and translate findings into actionable strategies.

Expertise in Multi-Channel Campaigns: Demonstrated experience in planning, executing, and optimizing campaigns across digital channels (paid search, paid social, ABM, email marketing) and events.

Technical Proficiency: Proficiency in CRM (Salesforce, Hub Spot, or similar) and marketing automation platforms (e.g., Marketo, Pardot) with a…