Marketing Director; KSA

About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Saudi Arabia is one of our largest and most exciting markets. Our community here is vibrant, loyal, and hungry (pun intended) for more. The opportunity isn’t just to run campaigns or post ads, it’s to shape culture, inspire healthier lifestyles, and position Calo as a brand people love and trust. That’s where YOU come in.

We’re searching for a hands-on marketing leader who isn’t afraid of high standards, bold challenges, and building something that lasts.

This isn’t a role where you “operate.” It’s one where you orchestrate. You’ll guide a talented team of Saudi marketers, connect dots across functions, and set the vision that ties our brand, growth, and community together.

Your mission: expand Calo’s footprint, deepen cultural relevance, and create marketing that doesn’t just sell but moves people, emotionally, culturally, and behaviorally.

• 2. Own Marketing Strategy & Execution

• 3. Deepen Community & Cultural Relevance

• 4. Lead & Develop a High-Performing Team

• Demonstrable experience leading high-impact marketing in B2C environments.
• Scaled consumer brands (subscription/D2C strongly preferred).
• Proven track record in brand building, growth strategy, and delivering on acquisition/brand KPIs.
• At least 5 years of experience working with Saudi consumer brands.
• Strong leadership experience building and managing teams.
• Hands-on experience managing marketing P&L.
• Solid understanding of both brand and performance marketing (you connect the dots, even if you don’t execute both).
• Fluent in Arabic and English.

• Ambitious, driven, and hungry to grow with the company.
• Bold and creative, unafraid to push boundaries.
• Hands-on yet strategic, you know when to zoom in and when to zoom out.
• Deeply connected to Saudi culture and consumer behavior.
• Personally passionate about health, wellness, and meaningful brands.

Location:

Riyadh, Saudi Arabia (Must already reside in Riyadh or be willing to relocate, as 90% of our team is here)

Reporting to: VP of Marketing

Team Structure:
You’ll be leading a diverse marketing team spanning campaigns, communications, content, events, and community initiatives, while also working closely with shared resources such as performance marketing and CRM/retention.

• Screening meeting with our TA team (30 mins)
• Technical interview with the hiring…