Digital Marketing Specialist

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Job brief
We believe in the power of brands in creating unique businesses, and we believe in the power of content and tools in reaching our audience. As a Digital Marketing Specialist, you will be responsible for building brand awareness and driving commercial performance of our brand across different marketing channels. Our goal is to create a strong community around the brand and to build a brand image that represents our main value and delivers our core messages.

Are you equipped with the right tools and ready for a unique journey? Then you are welcomed.

• Develop digital media plans with goals aligned with the brand’s vision.
• Research and study the latest marketing trends.
• Establish our online presence and create brand awareness.
• Spread the company’s message through social media and other online mediums.
• Innovate and build unconventional digital campaigns that deliver the message.
• Develop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc., and collaborate with supplier if needed.
• Manage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being used.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Collaborate with sales team to increase the company’s sales through digital channels.
• Improve customer engagement using various marketing tactics.
• Supervise ROI and KPIs with weekly performance reports to be submitted to management.

• Relevant experience in a similar position for at least 2 years.
• Previous experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing background.
• Demonstrated ability to develop and implement successful marketing plans.
• Deep understanding of different digital media platforms and paid ads.
• Excellent verbal, writing, listening and presentation skills.
• Self‑motivated and creative problem‑solver.
• Ability to work both autonomously and in a team setting.

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