Brand Executive – Saudi National

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape – the largest events in the world in their respective fields of tech and real estate;
Black Hat MEA – a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East – the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

As the LEAP Brand Executive
, you will be responsible for developing, protecting, and elevating the LEAP brand across all touchpoints.

You will support the brand strategy, collaborate with internal teams and external agencies, and ensure consistent, high-quality brand execution across content, creative, digital, social, and experiential channels.

Your work will directly support LEAP’s positioning, brand growth, audience engagement, and overall brand presence in the tech ecosystem.

• Ensure all creative assets, visuals, and communications adhere to LEAP’s brand guidelines, tone of voice, and strategic platform.
• Maintain brand libraries, creative assets, and messaging frameworks.
• Track competitor marketing, brand presence, creative trends, and industry benchmarks.

• Support the delivery of integrated brand campaigns across digital, OOH, video, PR, paid media, and social channels.
• Coordinate with internal teams (content, attendee marketing, commercial, ops) to ensure all campaign executions align with the LEAP brand narrative.
• Assist in planning key campaign moments including the brand launch, hero videos, ticketing campaigns, and content drops.

• Brief the creative team on design, video, and content needs and ensure timely delivery.
• Develop supporting materials including presentations, messaging guides, brand decks, and campaign toolkits with the support of the brand manager.
• Coordinate content creation for website, email, landing pages, banners, and social channels while ensuring brand tone and consistency.

• Support brand-led social content planning, including storytelling, hero moments, and major announcements.
• Upload, manage, and monitor brand content on the LEAP website and CMS platforms.

• Support the development of the event’s visual identity and onsite branding experiences (way finding, signage, stage design, activations).
• Coordinate branding requirements with operations, production, and creative to ensure immersive brand execution onsite.
• Assist with VIP branding, partner branding, and special zones (e.g., Deep Fest, Investor Stage, Startup Zone).

• Monitor the performance of brand campaigns and creative assets.
• Compile weekly/monthly brand performance updates and insights for the Marketing Manager.
• Support post-event analysis, brand performance reports and benchmarking.

• Bachelor’s degree in Marketing, Communications, Business or a related field.

• Minimum 2 years’ experience in marketing or brand management.
• Experience working with global brands or large-scale events is a plus.