Marketing Unit Head

tiqmo, a leading fintech company, is seeking a Marketing Unit Head to develop, implement, and manage tiqmo's social media strategy to enhance its online presence, engage with the audience, and achieve marketing and branding goals.

• Define and execute the overall marketing strategy aligned with business objectives, growth targets, and product roadmap.
• Translate company goals (users, transactions, remittance volume, ARPU) into clear marketing KPIs and execution plans.
• Act as a strategic partner to Product, Corridors, Operations, Compliance, and Finance.

• Own paid, organic, and partnership acquisition channels (digital, app stores, affiliates, influencers, offline where relevant).
• Optimize CAC, conversion funnels (install → KYC → first transaction), and channel mix.
• Manage performance marketing agencies and ensure ROI accountability.
• Drive App Store Optimization (ASO) and conversion improvement across iOS, Android, and Huawei ecosystems.

• Develop lifecycle marketing programs across onboarding, activation, usage frequency, and retention.
• Own CRM strategy (push, SMS, in-app, email) aligned with Saudi customer behavior and consent rules.
• Lead promotional mechanics such as cashback, fee waivers, referrals, and loyalty programs.
• Increase wallet stickiness across use cases (remittance, bill payments, cards, marketplace).

• Build and protect a trusted fintech brand in the Saudi market.
• Oversee brand positioning, tone of voice, creative guidelines, and messaging.
• Lead PR, communications, and major partnerships (banks, merchants, telcos, employers, government platforms).
• Ensure all communications are SAMA-compliant and culturally relevant.

• Own product marketing and GTM strategies for new launches (cards, premium plans, remittance corridors, value-added services).
• Collaborate with Product to shape features based on customer insights and market needs.

• Track and report on marketing performance dashboards (growth, CAC, LTV, ROI).
• Use customer data, market research, and experimentation to drive decisions.