Senior Director of Communication and Marketing

Senior Director of Communication and Marketing

Join to apply for the Senior Director of Communication and Marketing role at Emdad By Elm

Section:
Operations

Department:
Communications and Marketing

Reporting to:
Vice-President of Operations

Project Overview:
Join a team dedicated to a landmark national museum project in Riyadh, Saudi Arabia. We are creating a flagship cultural institution that will showcase the cultures of the world. The project is a key contributor to the Kingdom's Vision 2030 goals, advancing the nation's cultural and creative sectors. This is a unique opportunity to contribute to a project of national significance and global impact.

Job Purpose:

The Senior Director of Communications and Marketing provides visionary leadership for the institution’s voice, identity, and strategic communications. This role ensures coherence, visibility, and impact across all public-facing platforms, stewarding the brand with authority and purpose. Responsible for shaping institutional messaging, media relations, marketing strategy, and audience development, the Senior Director drives engagement with local, national, and international publics. The job holder will work in close partnership with the Departments of Collections and Exhibitions, Digital, Public Engagement, Advancement, and Commercial Strategy to align messaging, amplify impact, and grow audiences.

The role requires cross-functional collaboration with all institution’s departments. The Senior Director will lead a highly skilled team and oversee campaigns, creative assets, and communications policies that advance the institution’s mission, deepen public trust, and build long‑term relationships.

Strategy and Planning

• Develop and lead the execution of a comprehensive communications and marketing strategy aligned with the institution’s mission and audience strategic goals.
• Develop and lead the execution of a comprehensive marketing and communications strategy that aligns with the institution’s vision and strategic plan.
• Contribute to the overall strategic direction of the institution as a member of the executive leadership team.
• Ensure accurate analysis of market trends, audience data, and stakeholder feedback to inform and refine strategies.

Budget Management

• Develop, manage, and monitor the Department’s budget in collaboration with the Finance Department.
• Maximize marketing impact and ensure ROI for additional revenue.

Policies, Processes, and Procedures

• Oversee the creation and implementation of internal marketing and communications policies.
• Ensure compliance with best practices and standards for branding and messaging across all platforms.
• Live by the institution’s values, ethical standards, and governance.

Brand & Media Management

• Define and protect the institution’s brand across all platforms and materials.
• Oversee all aspects of the organization’s public relations efforts, including media relations, press releases, and crisis management to enhance and protect the institution’s reputation.
• Lead content development for all channels including print, web, and social media.
• Lead public relations efforts including media outreach, press releases, and crisis communication.

Audience & Market Research

• Analyze audience data and visitor trends to inform communications and outreach.
• Implement audience segmentation and digital targeting to broaden and deepen engagement.

Campaign Execution & Oversight

• Manage the planning, execution, and evaluation of marketing campaigns and public outreach activities.
• Ensure consistency of tone, message, and visual identity across all channels.

Functional Accountabilities

• Collaborate with other senior leaders to ensure integrated messaging across all institution’s activities and initiatives, enhancing the organization’s overall impact.
• Spearhead the institution's digital marketing initiatives, enhancing online presence through targeted content, audience engagement, and data analytics.
• Direct the creation of all promotional materials, ensuring alignment with the institution’s branding and messaging requirements while maintaining high aesthetic standards.
• Evaluate the effectiveness of marketing and communication…