Trade Marketing Manager; Corporate

Trade Marketing Manager - Bakery business unit - Head Office, Riyadh

The Company:

Almarai is the world’s largest vertically integrated dairy and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as #1 FMCG Brand in the MENA region and is market leader in all its categories across the GCC. Almarai currently employs over 40,000 employees, servicing some 220,000 retail outlets across GCC, Egypt and Jordan and has reported net income of SAR
2.31 Billion on sales of SAR
20.97 Billion in 2024.

For more details, please visit our website –

To develop and implement a consistent and effective Category Management and Merchandising structure and policy that delivers add‑value excellence within the function through trade marketing activities, product sampling and promotions, point of sale placement and effective merchandising.

• Ensure the product-sampling sessions are planned, communicated, coordinated and conducted successfully.
• Ensure in-store promotions are carried out according to company policy.
• Deliver high Category and merchandising standards by developing and implementing the Almarai Category and Merchandising policy.
• Contribute to better management decision making by providing timely market‑related information.
• Ensure the availability and effective usage of point‑of‑sale material displays in the market by Region, by channel throughout the territory.

The potential candidates must meet the requirements mentioned below:

• Bachelor Degree in Marketing or a Business related field.
• At least 5 years Category management and/or Trade Marketing experience with a reputable FMCG company in the Middle East.
• Good Communication skills.
• A proven track record in Space Planning and Category Management.
• Category Management Strategy skills.
• Promotional Design & Execution skills.
• Merchandising Design, Development & Briefing skills.
• Trade Marketing & Distribution.
• Pricing Strategy and Management skills.

Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development, etc.

This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.