Social Media Marketing Specialist

Chief Human Resources Officer | ESG & Local Content Strategist | Vision 2030 Transformation Leader

• Manage day-to-day operations across all social media platforms (Instagram, X, Tik Tok, Linked In, Snapchat, etc.).
• Maintain consistent brand voice and visual identity across all channels.
• Monitor and respond to comments, messages, and community engagement promptly.
• Develop monthly and weekly content calendars aligned with marketing objectives.
• Create engaging, high-quality content, including captions, scripts, and visual briefs.
• Coordinate with the design team to ensure visuals match brand guidelines.
• Prepare content for real estate announcements, project updates, and launches.
• Stay up to date with digital trends, platform algorithm changes, and industry best practices.
• Recommend new ideas, formats, and strategies to increase engagement and reach.
• Optimize content according to trends, audience behavior, and competitor insights.
• Build content that highlights property features, amenities, lifestyle, and value propositions.
• Tailor messaging to high-end real estate consumer behavior and buyers.
• Track performance metrics, insights, and KPIs for all platforms.
• Prepare weekly and monthly reports with recommendations for improvement.
• Work closely with Marketing, Sales, Design, and external agencies for alignment.
• Support marketing campaigns, events, and PR announcements.

Mid-Senior level

Full-time

Marketing, Public Relations, and Research

Construction, Real Estate, and Engineering Services

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