Marketing Coordinator

About Us :

Kaizen is the Number Recruitment Leader in the MENA region and works on placing high-caliber professionals in prominent and lucrative roles across the Middle East & and GCC.

The Client :

Established in 1841 is the world’s leading source of business information and insights, enabling companies to Decide with Confidence® it is responsible business in 64 countries across the Middle East, South Asia, Africa, and the Indian Ocean / Pacific Islands regions.

Primary Responsibilities :
Social Media :

Monitor and operate social media page for the country

Brainstorming content ideas for social media and planning social media campaigns

Keep up to date with trending topics / important events to leverage on social media

Research on latest trends and on what other companies are doing

Prepare social media Monthly / Quarterly calendars

Collaborating Across Teams

Work closely with locally based sales teams to qualify and handover incoming leads from marketing channels.

Work closely with the sales teams for timely CRM updates for better reporting

Work closely with the Marketing Head for the implementation of marketing strategies

Work with the locally based agency (if any) and report to the regional manager on a day-to-day basis

CRM Data and Reporting

• Be able to update / complete any missing lead data in Hub Spot with sound research capabilities
• Responsible for Marketing automation through CRM
• Utilizing Hub Spot to monitor website traffic and social media engagement to track potential customers and new leads. Ensuring all content is linked to Hub Spot for analysis and tracking.

Branding and Corporate Communications

• Support the regional marketing team in all marketing initiatives and plans for the country
• Effective collaboration with multiple departments to ensure corporate communication and branding is consistent all over.

Campaign / Event Management

• Executing (External) - Recruitment and Marketing events, Job & Career Fairs, Recruitment Events, etc.
• Assisting in outbound Lead generation by webinars and conferences.
• Coordinate with designers / videographers, explain the content idea if needed, and provide feedback on the designed items
• Assist in the creation of all marketing collateral for various campaigns and events, such as press releases, taglines, emails (for different stakeholders like vendors, speakers), sponsorship proposals, pre-and post-event blogs, etc.
• Create event-based content calendars.

Sponsorship Negotiation and Recommendations

• Analyze all sponsorship proposals received from events, universities, etc. and gauge their relevance
• Collaborating with Marketing Manager on budgets and branding of the event
• Manage and execute all particulars of branding, giveaways, etc. for the events and collaborate with Admin to make it happen
• Market Research

Research and collect ideas for the marketing collateral designs - Brochures, flyers, posters, banners, certificates, standees, etc.

Other research for different Marketing campaigns.

• Competitor analysis

Competitor analysis

Preferred Experience and Background :

• Minimum graduate from a top tier university
• Minimum experience of 1-4 years in preferably B2B or technology industry
• Experience with marketing tools e.g. :
  Hub Spot, Google Analytics etc.
• Strong research and analytical abilities
• Strong understanding of the local business culture and norms
• Excellent communication & social skills
• Energetic & enthusiastic
• Creative Thinker and Tech Savvy

Next steps :

When you apply for this position, a consultant from Kaizen Firm will evaluate your resume for the role being posted in addition to considering you for other relevant positions as they become available that match your interests, expertise, and skill set. Your CV might be submitted into our protected applicant tracking system, but none of your information will ever be disclosed to another party without your permission.

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