Account Executive

Job Description

Support the planning and execution of communication and marketing programs focused on nation branding, destinations, tourism, cultural institutions, and arts-driven initiatives. Conduct in-depth research on place-making trends, tourism trends, cultural developments, and competitor activity to support strategy development. Participate in client meetings, offering insights and recommendations. Coordinate day-to-day project activities and ensure timely deliverables.

The Account Executive will support day-to-day activities across a portfolio of clients within the destination marketing, tourism, arts, and culture sectors. Reporting directly to the Director, this role is responsible for assisting in the development and execution of integrated communications programs, including PR, stakeholder engagement, content development, and social media coordination. The ideal candidate brings a passion for cultural storytelling, place-branding, and audience engagement within the tourism and cultural landscape.

• Support the planning and execution of communication and marketing programs focused on nation branding, destinations, tourism, cultural institutions, and arts-driven initiatives.
• Conduct in-depth research on place-making trends, tourism trends, cultural developments, and competitor activity to support strategy development.
• Participate in client meetings, offering insights and recommendations.
• Coordinate day-to-day project activities and ensure timely deliverables.

• Monitor traditional and digital media for coverage related to destinations, tourism, culture, and the arts; compile regular media updates and analytics reports.
• Draft press releases, briefing materials, fact sheets, talking points, speeches, social media content, and storytelling assets tailored to cultural and destination narratives.
• Support media relations by identifying relevant journalists, influencers, and cultural/tourism stakeholders.

• Assist in coordinating with partners including tourism boards, ministries, authorities, cultural organizations, artists, event organizers, and community groups.
• Support event planning and execution for cultural activations, press trips, exhibitions, and destination showcases.

• Work closely with cross-functional teams (creative, content, digital, research & insights) to align client deliverables.
• Seek opportunities for continuous learning in cultural communications, destination branding, and tourism marketing trends.

• Bachelor’s degree in communications, marketing, public relations, cultural management, tourism, or related field.
• 1+ years of experience in PR, communications, destination marketing, travel & tourism, hospitality, arts, culture, or related sectors.
• Strong interest in cultural experiences, tourism, heritage, and creative industries.
• Excellent written and verbal communication skills in English and Arabic.
• Strong organizational, research, and analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in MS Office and familiarity with digital and social media tools.