Public Relations and Communications Director

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

• Supporting the Executive Director of Destination Marketing, the Director of Public Relations and Communications will oversee, develop, and execute the strategic and integrated plan that supports Destination AMAALA’s business objectives, including Public Relations and Marketing Communications Strategies.
• This role is essential to increase awareness and positively position the perception of the destination, its collection of experiences, partner destination brands, assets, and events.
• Through creative and strategic thinking and execution, this role will increase awareness and visibility of the destination, and further enhance its offerings throughout its development phases, contributing to driving the business objectives and overall engagement while liaising as an essential ambassador of Destination AMAALA and its community and as a spokesperson for press and partnerships.

• Supporting the marketing plan, develop a year‑round integrated Public Relations and Communications Plan across all destination pillars with unique and thoughtful tactics across all PR and Comms supporting regional and global channels
• Work closely with all key internal and external stakeholder to develop new storylines and key announcements following the destination’s phases of the development
• Ensure monthly posting of Press Releases to highlight and communicate our news effectively and maintain prominent engagement on our AMAALA Press Room
• Identify target publications, manage media communications, develop new connections, coordinate media visits and interviews to generate ongoing coverage
• Pitch and secure coverage through brand agency all‑call editorial opportunities as well as B2B Communications opportunities
• Develop thoughtful series of all new destination content and experiences that support our destination positioning including potential brand collaborations and partnerships
• Seek, identify, and execute local event participation and activations that reach our local neighborhood surrounding communities
• Lead on the PR program supporting the destination’s key phases of development and ensure all partner brands are well supported from and PR and communications to ensure maximum exposure
• Ensure full integration of media / PR activities into the overall consumer communications plan and consistency with brand requirements across regional and global communications
• Be active within local and regional PR committees and associations
• Engage with Saudi Tourism Authority and other Saudi destinations for potential collaboration and awareness opportunities
• Verify supporting assets of the destination campaigns - and cross‑discipline‑relevant to ensure relevant message integration for PR, consumer and trade, as required by the campaign.
• Supported by our destination PR agency, conduct a benchmark on a quarterly basis with key competitors (regional, international) and in the luxury space (retail, travel) to determine opportunities to improve our PR position.
• Manage the PR agency in development of strategy, concepts and execution of measurable PR campaigns that contribute to meeting annual KPIs.
• Regularly monitor Metrics as it applies to PR and Communications and execute tactics to gain ranking
• Source and develop high‑visibility media co‑ops and content partnerships to AMAALA top‑of‑mind among consumers, trade and press.
• Craft speeches and talking points, providing guidance to staff members regarding public speaking and messaging
• Act as an advisor to senior leaders on executive communications and preparation for internal and external forums
• Elevate and coordinate thought leadership programs and content aligned with brand positioning and demand generation strategy
• Repo…