Senior Product Manager - Rare Diseases

Overview

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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Marketing

Strategic Marketing

Professional

Riyadh, Saudi Arabia

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

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We are searching for the best talent Senior Product Manager - Rare Diseases in Riyadh, Saudi Arabia.

• Accountable for end-to-end (Sales & Marketing) of the Rare Diseases portfolio in KSA, ensuring integrated strategy, execution, and performance across the full customer journey.
• Accountable for the achievement of the portfolio's business results in KSA by developing and implementing the portfolio strategy.
• The Senior Product Manager will work in close collaboration with EMEA, and the Emerging Markets Commercial Leads, ensuring optimal alignment between EMEA and KSA TA strategies.
• The Senior Product Manager will be accountable for achieving key business metrics (Market share, Patient share, Business Plan target, etc.) with the core value team collaboration.
• The Senior Product Manager will oversee developing and executing the successful launch strategy of new brand/ indications and potential other pipeline products.

• Own the Rare Diseases portfolio end-to-end in KSA, leading integrated Sales & Marketing planning and execution to achieve business objectives and patient impact.
• Track developments in the world of healthcare and be familiar with sources used to track external activity, competitors, 3rd party data, trends including social listening.
• Understand the importance of customer empathy, utilizing informal and formal sources to get closer to customers.
• Describe what a customer journey is, the stakeholders involved and why it is important to our business.
• Analyze data from a range of sources, for example macro/regulatory/cultural/medical/technological trends.
• Develop value propositions, on why they provide competitive advantage and how they are developed through the understanding of the customer's desired experience.
• Support the team and provide information to help validate and assess the commercial impact of value propositions.
• Understand cost-effectiveness and the key drivers of value for stakeholders and help build compelling arguments to support Janssen value propositions.
• Draft brand's benefits and positioning, and how it dictates the marketing strategy, decisions, plans and supporting materials.
• Understand scenario analysis and know how to interpret key data and identify possible actions for the future.
• Support portfolio management through analysis and cross-functional working
• Support the cross-functional team, as briefed, in the launch planning process to bring launches to life effectively and efficiently.
• Network with peers to understand best practices and lessons learned within the organization.
• Participate, where possible, in the building of business cases and know where to access the required inputs.
• Know the tools we use to track and report our brand's equity as well as our business and apply the results of analysis to shape priorities.
• Identify and socialize key performance indicators to measure the success of a given initiative.
• Develop and execute the marketing plans and support them, leading certain initiatives, making informed choices at key milestones.
• Develop messaging that is relevant and engaging for the audience when…