Associate Marketing Manager, RBS Retail Efficiency

Are you customer centric, smart and analytical, strategic yet execution focused, entrepreneurial, and passionate about e-Commerce? Do you want to be a part of one of the fastest growing and most innovative e-commerce businesses? Are you interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our Marketing team and help define the course of the Amazon business.

Amazon's vision is to enable customers globally to find, discover, and buy anything online.  operates along with its affiliate websites, across the globe, delighting millions of customers every day. We are looking for a smart, metrics and results-oriented Associate Marketing Manager who will be instrumental in improving customer experience and growing our business. The Associate Marketing Manager will be responsible for ensuring the best customer/merchant experience in one or more product line(s).

He/she will plan, coordinate, and create emails and pages across the site; create and analyze metrics dashboards following traffic, click through, conversion, adoption and other web metrics. He/she will report on performance and action plans to the management team, will propose, plan and execute new features and projects, partner with business and technical teams to achieve goals. He/she will help to drive feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization.

• Handling design, tracking, merchandising and owning end to end responsibility for campaigns/initiatives.
• Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing.
• Formulating and executing the marketing plans. This includes on-site initiatives, on-ground initiatives, email and outbound programs, GTM for launches, cross-category placements, developing and executing Amazon site wide events etc.
• Designing and executing successful online customer experiences.
• Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary.
• Developing and managing SEO initiatives, new traffic-driving content strategies.
• Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization.
• Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization.

• 2+ years of professional non-internship marketing experience.
• Experience in a marketing role.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Excellent written and verbal communication skills.
• Prior experience in handling online store/marketing channels.
• Bias for action and ability to prioritize.
• Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities.
• Ability to use hard data and metrics to make and support decisions.
• Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment.
• Capability to meet our technical requirements, which include Excel, and the ability to learn XML basics and our in-house tools, quickly.
• An understanding of and passion for e-commerce.

• Experience in e-commerce, retail or advertising.
• Prior expertise in developing content and copy.
• Prior expertise in handling on-site merchandising tools.
• Relevant experience in retail, marketing or communications.
• MBA is a plus.

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