Manager Fan Marketing

Team:
Content & Fan Marketing

Activity:
Full-time

Role grade:
Manager (6)

Direct reports: 0

Indirect reports: 0

Reporting to:
Senior Manager Global Fan Marketing

Role location:
Riyadh, Saudi Arabia

As Manager Fan Marketing, you will manage the planning and execution of global fan marketing campaigns for the Esports World Cup (EWC) and Esports Nations Cup (ENC). You will help connect with gaming audiences around the world by driving creative fan engagement initiatives, digital storytelling, and community activations. Working closely with the Global Fan Marketing team and other cross-functional partners, you will deliver campaigns that inspire fandom, build brand love, and grow engagement across all EWC and ENC platforms.

• Support the development and execution of fan marketing strategies and campaigns for EWC and ENC across global markets.
• Lead strong project management across multiple work streams, ensuring all campaigns, creative deliverables, and fan engagement initiatives stay on track - managing timelines, dependencies, and stakeholder alignment from start to finish.
• Manage campaign timelines, creative briefs, and production processes to ensure high-quality and timely delivery.
• Coordinate with internal teams to ensure alignment and unified messaging.
• Contribute to ideation and execution of fan engagement activations, digital campaigns, and community-led initiatives.
• Collaborate with external creative agencies, production vendors, and platform partners to execute global marketing deliverables.
• Track campaign performance, analyze results, and share insights to optimize fan engagement strategies.
• Support the creation and distribution of digital content that drives excitement and awareness among fans and players.
• Manage day-to-day communication and updates between regional teams and the central Fan Marketing function.
• Help maintain a consistent brand voice and visual identity across all fan-facing channels and assets.
• Support the Senior Manager in coordinating key global moments, ensuring fan marketing efforts are synchronized across EWC and ENC timelines.
• Stay updated on gaming and esports trends to bring new ideas that resonate with global audiences.
• Contribute to the development of fan personas and audience segmentation to guide targeted marketing approaches.
• Ensure campaigns reflect EWC and ENC’s values, creative standards, and strategic objectives.

• 6+ years of experience in marketing, fan engagement, or digital campaigns, preferably within gaming, esports, or youth entertainment industries.
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.

• Experience managing campaign execution, creative development, or community engagement projects.
• Strong understanding of gaming culture, social media platforms, and esports audiences.
• Excellent project management and organizational skills with attention to detail.
• Ability to collaborate effectively with multiple stakeholders across teams and markets.
• Strong communication skills and creative mindset with a hands‑on approach to problem‑solving.
• Comfortable working in a fast‑paced, multicultural, and dynamic environment.
• Strong project management skills.
• Experience working on global campaigns with multiple regions and markets.
• Familiarity with fan engagement tools, audience analytics, and social listening platforms.
• Passion for gaming, esports, and fan communities.

• Relocation support
• Transportation allowance
• Competitive compensation
• Housing allowance
• VIP medical insurance
• Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact

Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.