Marketing Specialist - Essilorluxottica Chalhoub

JOB SCOPE AND

MAIN RESPONSIBILITIES:

She/He will be responsible for Marketing & VM activities for ELC stores across the market.

• Oversee the smooth execution of in-store activations.
• Assist in the conceptualization, planning, and implementation of events and activations aimed at boosting brand awareness and driving foot traffic, in line with business goals.
• Manage the production and tracking of Gifts with Purchase (GWP), from production to store delivery.
• Handle orders and requests for uniforms and POSM (point-of-sale materials such as shopping bags, vouchers, etc.).
• Collaborate closely with corporate Visual Merchandising (VM) and the local product manager to establish and update planograms for new and existing stores.
• Oversee the ordering of Point of Purchase (POP) materials for new store openings and ensure timely delivery prior to opening.
• Manage the government permits for promotional periods, store events, and other relevant activities.

• Lead the physical setup of store VM during the opening process, including staff training on new visual merchandising standards.
• Strategically arrange merchandise to optimize visibility, accessibility, and appeal.
• Train sales associates on visual merchandising best practices and techniques to ensure maximum product visibility.
• Produce and deliver all graphic visuals and communication materials for ongoing campaigns to stores.
• Ensure effective execution and installation of front door campaigns, showcasing products to increase brand visibility and sales.
• Collect feedback from store staff to enhance the customer experience.
• Maintain brand consistency across all marketing materials, including signage, advertisements, and promotional content.
• Manages the calendar of digital screen content to be reflecting the timely campaigns.

• Process payment requests within ELC and other market partners, liaise with external vendors, and track marketing expenditures, ensuring alignment with the allocated budget.
• Mall Marketing Management:
  Works closely with local mall marketing teams to ensure permits.
• Liaise with mall marketing for promotional communication, social content, events, and trade events.

• Provide support to execute regional in-store events, activations, and pop-ups to drive footfall and conversion.
• Support PR initiatives, influencer visits, and product seeding in coordination with the PR team.
• Coordinate with influencers and key opinion leaders (KOLs) for region-specific marketing activations.
• Ensure proper localization and brand consistency in all marketing collateral and displays.
• Act as liaison with mall management to implement joint marketing campaigns, events, and media placements.
• Monitor the performance of activations and campaigns, including customer engagement, traffic, and sales impact.

• INTERNAL: Area Managers, Sales, Operations, brand teams in HQ, store teams
• EXTERNAL: External Vendors, Creative & PR agencies

• Experience in Retailer's Marketing department
• Excellent oral and written communication skills
• Ability to work in an unstructured environment
• Excellent interpersonal skills
• Organisational and planning skills
• Formal education / training in the Marketing function
• Minimum 1 year's experience in retail marketing preferably in a large retail chain

• Arabic Native
• English
• Other Languages