Senior Specialist - Marketing Business Partner

Marketing Planning & Business Alignment

• Partner with assigned business units and service lines to understand priorities, target audiences, service offerings, and commercial objectives.
• Translate business needs into marketing plans, campaign briefs, content requirements, and activation calendars.
• Support development of annual and quarterly marketing plans aligned with business growth priorities.
• Ensure marketing initiatives are coordinated with service launches, seasonal campaigns, events, and customer engagement activities.

• Plan and execute marketing campaigns across digital, social, CRM, on-ground, and internal channels.
• Coordinate campaign timelines, creative requirements, approvals, budgets, and deliverables.
• Support execution of service launches, membership campaigns, promotional offers, events, wellness programs, and sports activations.
• Work with agencies, internal creative teams, media teams, and business stakeholders to ensure timely campaign delivery.
• Ensure campaigns are executed in line with brand standards, messaging guidelines, and business objectives.

• Analyze customer segments, behaviors, campaign performance, conversion rates, and engagement trends.
• Provide insights to improve customer acquisition, retention, and campaign effectiveness.
• Monitor leads, inquiries, bookings, membership uptake, event participation, and other marketing-related outcomes.
• Prepare campaign performance reports and recommend optimization actions.
• Use customer feedback and market insights to improve marketing relevance and targeting.

• Support development of content for campaigns, service brochures, website pages, social media, CRM communications, and presentations.
• Ensure all marketing materials reflect approved brand identity, tone of voice, and service positioning.
• Coordinate with subject matter experts to ensure accuracy of medical, sports, rehabilitation, performance, or wellness content.
• Support storytelling around QHC's value proposition, customer experience, and integrated service offerings.

• Act as a coordination point between Marketing and assigned business units.
• Manage day-to-day communication with agencies, vendors, internal teams, and service line stakeholders.
• Track approvals, feedback, and campaign dependencies to ensure smooth execution.
• Support procurement and vendor coordination for campaign-related activities when required.

• Support marketing activations for sports events, community programs, medical screenings, wellness initiatives, and partner collaborations.
• Coordinate promotional materials, messaging, customer communications, and post-event reporting.
• Work with partnerships and operations teams to maximize reach, participation, and engagement.

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 6-8 years of experience in marketing, campaign management, business partnering, brand activation, or customer engagement.
• Experience in healthcare, wellness, sports, hospitality, entertainment, or customer-facing sectors is preferred.
• Strong experience in campaign execution, stakeholder coordination, digital marketing, and performance reporting.