Senior Manager Digital Products & Engagement

Duties and Responsibilities

• Growth Strategy:
  Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms.
• Gamification Systems:
  Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation.
• Special Products:
  Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products.
• Lifecycle Optimization:
  Define and continuously optimize the end-to-end fan journeys from initial activation through post-event re-engagement.
• Experimentation & Optimization:
  Drive a culture of experimentation through split testing and rapid iteration to systematically improve engagement and retention.
• Narrative Integration:
  Partner with creative and content teams to translate brand narratives and storylines into compelling digital engagement experiences.
• Commercial Alignment:
  Collaborate with commercial teams to design and execute sponsor-safe engagement activations.
• Performance Tracking:
  Define, track, and report on engagement performance using clear, data-driven KPIs.
• Opportunity Identification:
  Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment.

• 7 years of experience in digital product management, growth product, or consumer engagement roles. Proven track record in owning growth, engagement, and retention strategies for large-scale consumer digital platforms.
• Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops.
• Strong experience working with cross-functional teams including marketing, content, community, engineering, analytics, and commercial partners.
• Experience in sports, gaming, entertainment, or live event ecosystems is strongly preferred.

• Deep understanding of growth product principles, engagement loops, and product lifecycle management.
• Strong analytical mindset with the ability to translate data into product strategy and experimentation plans.
• Experience with personalization, segmentation, CRM, and notification systems.
• Proven ability to balance creative storytelling with data-driven decision making.
• Excellent stakeholder management skills with the ability to influence across senior team members without direct authority.
• Comfortable operating in fast-paced, high-visibility environments with evolving priorities.

• Bachelor s degree in Business, Marketing, Computer Science, Digital Media, or a related field.