Marketing Manager

Responsibilities

• Develop and implement the annual marketing plan aligned with business goals.
• Conduct market research to understand customer needs, competitor positioning, and industry trends.
• Manage brand positioning, messaging, and corporate identity across all channels.
• Plan and execute integrated marketing campaigns (digital and offline).
• Manage Google Ads, Linked In Ads, Meta Ads and SEO initiatives.
• Oversee website content, landing pages, and conversion optimization.
• Manage social media presence on Linked In, Instagram, X, Tik Tok.
• Implement marketing automation workflows, email sequences, and lead nurturing.
• Track campaign performance using analytics tools (GA4, Search Console, CRM dashboards).
• Develop content calendars for blogs, social media, newsletters, and case studies.
• Coordinate with designers, agencies, and freelancers for creative assets.
• Ensure all content aligns with brand guidelines and Saudi cultural norms.
• Produce marketing collateral: brochures, presentations, videos, and ads.
• Build and manage lead generation campaigns targeting Saudi audiences.
• Optimize MQL, SQL, and opportunity conversion rates.
• Collaborate with the sales team to ensure lead quality and follow up.
• Manage CRM data accuracy and reporting.
• Plan and execute exhibitions, conferences, and corporate events.
• Build partnerships with agencies, chambers of commerce, and government programs (Monsha at MISA).
• Manage PR activities, press releases, and media relations.
• Track KPIs such as lead volume, CAC, ROI, engagement, brand reach.
• Prepare monthly and quarterly marketing performance reports.
• Manage marketing budgets and ensure cost-effective execution.

• Strong knowledge of digital marketing, SEO, SEM, and analytics.
• Experience with marketing automation tools (Hub Spot, Zoho, Mailchimp).
• Ability to manage content production and creative workflows.
• Excellent communication and presentation abilities.
• Strong project management and organizational skills.
• Creative mindset with analytical thinking.
• Ability to work in fast‑paced environments.
• Understanding of Saudi consumer behavior and cultural nuances.
• Experience in Arabic content (preferred).
• Familiarity with Saudi advertising regulations and compliance.
• Experience in B2B, technology, consulting, or services is an advantage.
• Proficiency in Arabic and English.