Head of Marketing; Retail

Posting Date: 20/06/2026
-145
Position:
Head of Marketing (Retail) Riyadh

Location:

KSA
City:
Riyadh
Sector:
Retail

Our client is a leading large-scale organization operating in the Fashion and Cosmetics Retail sector. We are seeking a visionary and highly accomplished Head of Marketing to lead the company’s marketing function, drive strategic growth initiatives, strengthen brand equity, and accelerate digital transformation across the Kingdom of Saudi Arabia. Reporting directly to the CEO, this role requires an experienced marketing leader with a strong understanding of the Saudi consumer market, retail dynamics, and modern digital marketing strategies.

• Develop and execute a comprehensive multi-channel marketing strategy aligned with the company’s long-term business objectives and growth plans.
• Drive strategic marketing initiatives that support revenue growth, market expansion, and brand positioning.
• Collaborate closely with executive leadership to align marketing objectives with overall business goals.

• Lead the company’s digital marketing transformation and growth initiatives.
• Develop and optimize performance marketing strategies across digital platforms.
• Enhance customer acquisition, engagement, and conversion through innovative digital campaigns.
• Drive e-commerce growth through data-driven marketing initiatives and customer-centric strategies.

• Oversee the development, positioning, and execution of integrated brand campaigns across the fashion and cosmetics retail portfolio.
• Strengthen brand awareness, customer loyalty, and market share within the Saudi market.
• Ensure consistency of brand identity and messaging across all marketing channels.

• Lead market research initiatives to identify emerging opportunities and evolving consumer trends.
• Analyze customer behavior, market dynamics, and competitive activity to support strategic decision-making.
• Utilize data and insights to develop effective growth strategies and marketing programs.

• Manage and optimize the annual marketing budget to maximize return on investment.
• Monitor marketing performance and allocate resources effectively across digital, traditional, and retail marketing channels.
• Establish KPIs and performance measurement frameworks to ensure marketing effectiveness.

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, accountability, and continuous improvement.
• Ensure strong collaboration between Marketing, Sales, Retail Operations, and E-Commerce teams.

• Build and maintain strategic relationships with agencies, media partners, influencers, and key industry stakeholders.
• Identify partnership opportunities that enhance brand visibility and support commercial objectives.
• Represent the organization in relevant industry events and marketing initiatives.

• Education:
  
  Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Experience:
  
  Minimum of 15 years of progressive marketing experience, including senior leadership roles.
• Industry
  
  Experience:
  
  Mandatory experience within Fashion Retail, Cosmetics Retail, FMCG Retail, or closely related consumer-driven industries.
• KSA Market
  
  Experience:
  
  Candidates must possess strong marketing and digital marketing experience within Saudi Arabia and a deep understanding of the local consumer landscape.
• Leadership
  
  Experience:
  
  Proven track record of leading large-scale marketing functions, digital transformation initiatives, and high-performing teams.
• Skills:
  
  Strong strategic planning, brand management, digital marketing, performance marketing, market research, stakeholder management, and commercial leadership capabilities.
• Languages:
  
  Fluent in Arabic and English.
• Location:
  
  Riyadh, Saudi Arabia.
• Candidate
  
  Location:
  
  This position is open strictly to candidates currently based inside Saudi Arabia.
• Availability:
  Immediate or 30-day joining preferred.

• Salary Range: SAR 40,000 – 45,000 Monthly Package.
• Working
  
  Schedule:
  
  5 Days per Week.