Performance Marketing

The Performance Marketing will be responsible for managing, optimizing, and scaling paid advertising channels (Google Ads, Snapchat, Meta, Linked In, and others) to generate high-quality leads and drive SQL conversion. The role requires a data-driven marketer with hands‑on expertise in campaign execution, performance analysis, and funnel optimization, ensuring that paid media contributes directly to the company’s growth objectives.

• Developing and implementing a paid media strategy aligned with company objectives to drive qualified leads and SQLs.
• Managing paid campaigns across Google Ads, Snapchat, Meta, Linked In, and emerging channels.
• Executing and optimizing campaigns across the funnel to improve lead‑to‑SQL and SQL‑to‑customer conversion rates.
• Designing and running A/B testing frameworks to optimize creatives, messaging, and targeting.
• Monitoring and analyzing performance (leads, SQLs, conversion rates, ROAS) and making data-driven decisions.
• Collaborating with content, design, and product marketing teams to ensure creative alignment with performance goals.
• Working closely with Sales to align paid campaigns with buyer personas and business segments that deliver higher conversions.
• Benchmarking performance against industry standards and competitor campaigns.
• Preparing reports and insights to communicate channel impact to leadership and recommend scaling or budget reallocation.

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–7 years of experience in paid media management, preferably in B2B SaaS or technology.
• Proven track record of improving lead quality, SQL conversion rates, and ROI across multiple channels.
• Hands‑on experience in managing campaigns on Google Ads, Snapchat, Linked In, Meta.
• Strong knowledge of attribution modeling and multi‑channel funnel analysis.
• Analytical and data‑driven mindset with proficiency in performance tools (Google Analytics, Metabase, or similar).
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Must be based in or willing to relocate to Riyadh, Saudi Arabia.

• Competitive monthly salary.
• Health insurance for the employee and their spouse and children.
• GOSI registration.
• 21 working days annual vacation.
• Stock Option Plan.