WPP Media: Influencer Marketing Executive

Role Summary and Impact

The Influencer Marketing Executive supports the delivery of creator and influencer campaigns across WPP Media client accounts. This role focuses on influencer discovery, outreach, relationship building, negotiation support, campaign coordination and performance reporting. The Executive helps build and maintain a strong roster of nano, micro and niche creators, ensuring the team has access to culturally relevant, credible and brand‑safe talent across key markets and platforms.

• Identify relevant creators based on audience fit, content quality, engagement, brand safety, location, language, category relevance and campaign objectives.
• Conduct influencer due diligence including audience authenticity, past brand work, content tone, comment quality and potential risk flags.
• Prepare shortlists, creator profiles, outreach trackers, rate cards and campaign status documents for internal and client review.
• Lead initial outreach to creators and agents, follow up on availability, secure basic deliverables, and support negotiations within agreed guidelines.
• Coordinate briefs, timelines, content requirements, usage requirements, disclosure guidelines and posting instructions with creators.
• Track campaign deliverables, ensure assets and links are received on time, and flag delays or quality issues early to the Manager.
• Support content review by checking alignment with brief, mandatories, disclosure requirements and platform best practice.
• Monitor live posts, capture links and screenshots, track creator commitments, and support whitelisting/usage documentation where required.
• Compile campaign reports, performance snapshots and post‑campaign learnings using platform data, influencer insights and internal trackers.
• Maintain strong creator communication before, during and after campaigns to build goodwill, responsiveness and long‑term retention.
• Stay close to creator trends, formats, platform updates, cultural moments and emerging talent across priority markets.
• Collaborate with media, content, social, strategy and client service teams to ensure smooth delivery and accurate information flow.

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field is preferred.
• Strong knowledge of social platforms, creator formats and influencer culture, especially Instagram and Tik Tok.
• Strong research, organization and attention to detail.
• Confident written and verbal communication with creators, agents and internal teams.
• Basic negotiation skills and comfort discussing rates, deliverables and timelines.
• Ability to manage trackers, timelines and multiple creator conversations at once.
• Analytical mindset with the ability to compile performance data and highlight simple insights.
• Understanding of influencer disclosure, brand safety and content approval processes.
• Proficiency in Microsoft Excel, PowerPoint and influencer discovery/reporting tools such as CreatorIQ, Hype Auditor, Tagger, Traackr, Upfluence or similar platforms.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We offer competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice for more information on how we process the information you provide ().

While we appreciate all applications received, only those candidates selected for an interview will be contacted.