Senior English Copywriter

Company description Creativity has the power to transform human behavior. This is the core belief of what we call Human Kind. It’s not about advertising or brand propositions or selling products. It’s about people and purpose. It’s an approach to marketing that serves true human needs, not the other way around. That’s why everything we do for brands at Leo is designed with a human purpose in mind.

A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true Human Kind purpose can change the world. Our dream is to be the best creator of ideas that truly move people – bar none.

Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012 the global network was awarded a record‑breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by Young Guns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others.

To learn more about Leo Burnett Middle East and North Africa visit ,  and follow us via @LeoBurnettMEA on Twitter and Instagram.

The Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English/Arabic language for advertising campaigns. In collaboration with the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign while resonating with the target audience. They handle projects from concept to final execution, overseeing and mentoring junior copywriters along the way.

They have experience in client interaction and can effectively present and rationalize their work. The position is for a hands‑on copywriter with natural storytelling ability and agency experience, creating conceptually driven campaigns and crafting copy in English/Arabic for global brands.

Technical & Product

• Partners with creative leaders to proactively seek out and contribute actionable and thought‑provoking ideas.
• Being able to juggle multiple projects, prioritize, and meet deadlines.
• Investigating industry best‑practices and new possibilities.
• Taking part regularly in opportunity briefs, stretching creative abilities consistently.
• Writing texts such as copy, product descriptions, proofreading, and content editing.
• Ensuring the consistency of prepared content.
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding of the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
• Develop and execute strategically sound creative for cross‑channel initiatives.
• Persuasively present both internally and to clients with credibility, reasoning, and emotion.
• Actively listen to truly understand the ask, client feedback, and internal feedback.
• Ensure communications are produced to the highest standards of accuracy and quality control.
• Deliver fresh ideas and personality while working with existing brand voice and tone.
• Conceptualizes and writes everything – from white paper ideas to scripts to in‑store signage to social media and more.
• Researches competitors and the industry to provide insight into trends and creative foresight.
• Partners with the creatives to make the idea, copy, and design a cohesive story.

• At least 4–6 years of experience in concept creation and a clear understanding of the difference between a communication concept and an exceptional idea.
• Mastery in developing English copy for large cross‑channel and/or direct‑marketing initiatives across media, both online and offline.
• Bachelor’s Degree in the appropriate field of study.
• Fluency in spoken Arabic.

R-4466 / P-5062