Marketing Manager

Develop and execute marketing strategies that drive brand growth, market share, sales performance, and profitability across the pharmaceutical portfolio. Lead brand planning, product launches, promotional activities, market analysis, and cross-functional collaboration to achieve business objectives while ensuring compliance with local regulations and company policies.

• Develop annual brand strategies and marketing plans aligned with company objectives.
• Manage the full product lifecycle, including product launches, growth, maturity, and portfolio optimization.
• Analyze market trends, competitive activities, customer insights, and healthcare dynamics to identify growth opportunities.
• Define brand positioning, value propositions, and communication strategies.
• Lead new product launch planning and execution.
• Develop forecasts, business cases, and launch readiness plans.
• Identify opportunities for line extensions, new indications, and portfolio expansion.

• Monitor sales performance, market share, and profitability against targets.
• Track KPIs and recommend corrective actions to maximize business results.
• Develop demand forecasts and manage marketing budgets effectively.

• Design and implement integrated marketing campaigns across digital and traditional channels.
• Develop promotional materials and campaigns targeting healthcare professionals, pharmacists, and consumers where applicable.
• Manage relationships with agencies, media partners, influencers, and vendors.
• Drive omnichannel engagement strategies and digital transformation initiatives.

• Conduct market analysis and customer research to understand prescribing behavior and patient needs.
• Utilize IQVIA, pharmacy sell-out data, market audits, and internal analytics to support strategic decisions.
• Translate insights into actionable marketing initiatives.

• Work closely with Sales, Medical Affairs, Regulatory Affairs, and Business Development teams.
• Support field force effectiveness through training, sales tools, and promotional programs.
• Coordinate with key external stakeholders, including distributors and pharmacy chains.

• Develop and manage annual marketing budgets.
• Monitor ROI of marketing investments and promotional activities.
• Ensure efficient allocation of resources to maximize business impact.

• Ensure all marketing activities comply with local health authority regulations and company policies.
• Review promotional materials for regulatory and ethical compliance.
• Maintain adherence to industry codes and standards.

• 5+ years of experience in pharmaceutical marketing
• Proven track record in product launches and brand growth.