Marketing Specialist

Labara Mobile KSA is a leading telecommunications company and a multi-award-winning virtual network operator (MVNO) providing high-quality mobile services across the Kingdom. We operate in the telecom industry, focused on transforming the sector by delivering affordable, reliable, and customer-centric products that help people stay connected with their loved ones worldwide.

Manage SMS campaigns to support marketing and business objectives while ensuring effective execution and performance tracking. Handle CST approval submissions for new products in compliance with regulatory and internal requirements. Oversee BTL marketing products, including development of business cases, performance monitoring, and achievement of annual targets. Conduct UAT before and after product launches to ensure product quality, functionality, and readiness. Support product launches through cross-functional coordination and contribute to continuous improvement by analyzing performance data and providing actionable insights.

• Manage end-to-end SMS campaigns, including planning, execution, and performance tracking to support marketing and business objectives.
• Prepare and submit CST approval requests for new products and services, ensuring compliance with regulatory and internal requirements.
• Manage BTL (Below the Line) marketing products, including development of business cases, tracking performance, and ensuring achievement of yearly targets.
• Monitor and evaluate product and campaign performance against KPIs, providing insights and recommendations to improve results and drive revenue growth.
• Conduct User Acceptance Testing (UAT) for products pre-launch and post-launch to ensure functionality, quality, and readiness for market release.
• Coordinate with internal stakeholders (Marketing, IT, Sales, and Operations) to ensure smooth product launch execution and issue resolution.
• Support product launch activities, including testing, validation, and go-live readiness.
• Maintain accurate documentation and reporting for campaigns, approvals, and product performance.
• Identify opportunities to optimize SMS campaigns, BTL activities, and product performance through data-driven insights.
• Ensure compliance with internal policies, regulatory requirements, and governance standards across all marketing and product activities.

• Bachelor’s degree in business, Marketing, IT, Engineering, or a related field.
• Fluency in English & Arabic.
• 2–3 years of experience in marketing within the telecom or mobile services industry, preferably in SMS, VAS, or digital services.
• Competitive salary package
• Health insurance for employees and eligible dependents (VIP / as per company policy)
• Health club membership (as per company policy)
• Monthly mobile credit allowance
• Inclusive and collaborative work environment.