Marketing Mgr

Rare Marketing Lead, Marketing Manager

Marketing Manager at Amgen in Riyadh, Saudi Arabia – full time, on site.

• Developing and evolving strategy: drive the evolution and execution of the rare disease Phases of Growth strategy, including the 12‑quarter roadmap.
• Lead and support the annual brand planning process across the portfolio, ensuring strategic priorities, behavioral objectives, tactical plans, KPIs, and investment choices are clearly aligned across indications.
• Translate portfolio strategy into clear, actionable commercial priorities that accelerate and optimize growth across the franchise.
• Build and lead the account management marketing strategy for the brands, including tools, resources, and engagement approaches that support strategic account planning.
• Develop portfolio‑level marketing resources and field enablement tools that clarify roles, responsibilities, desired outcomes, and timing across matrix teams supporting demand generation, patient starts, access navigation, and adherence.
• Support the optimization of customer engagement across the portfolio by identifying opportunities to improve targeting, segmentation, omnichannel coordination, field execution, and account‑level impact.
• Lead the portfolio approach and strategy, including business objectives, trigger strategy, message alignment, governance, field feedback loops, and performance measurement.
• Identify opportunities to leverage AI, modular content, omnichannel engagement, and scalable execution models to improve efficiency, consistency, and impact across the Rare portfolio.
• Support portfolio KPI tracking, dashboards, and measurement plans to help leadership assess progress, identify risks, and adjust execution as needed.
• Partner across Marketing, Market Access, Sales, Training, Analytics, medical, and field leadership to align priorities, accelerate key growth opportunities, and improve the customer and patient experience.
• Collaborate with BUH to ensure messaging, resources, field tools, and portfolio positioning are consistent where appropriate while supporting indication‑specific needs.
• Embody Amgen values and help foster a collaborative, high‑performing culture across the brand team and cross‑functional partners.

• Pharmaceutical sciences Bachelor’s degree or PharmD degree.
• Minimum of 5 years of strategy, marketing, or account management experience.
• Rare disease experience and/or specialty, neurology, immunology, rheumatology, ophthalmology, or multi‑indication brand experience is strongly preferred.

• Strong marketing and commercial strategy competencies, including brand planning, marketplace analysis, insight generation, segmentation, strategic prioritization, tactical planning, and multichannel engagement.
• Experience translating complex business strategies into clear, actionable, field‑ready plans.
• Experience leading cross‑functional initiatives and influencing teams without direct authority.
• Strong analytical skills, with the ability to interpret business performance, customer insights, field feedback, and KPI data to inform strategic decisions.
• Experience developing or managing field enablement tools, account‑based marketing resources, CRM/Veeva suggestions, alerts, dashboards, or omnichannel engagement strategies.
• Rare disease, specialty, neurology, immunology, ophthalmology, or multi‑indication brand experience preferred.
• Launch, growth brand, or portfolio strategy experience preferred.
• Experience collaborating with Sales, Market Access, Medical, Analytics, Sales Operations, Training, and Legal/Regulatory/Compliance partners.
• Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations.
• Ability to manage multiple projects, vendors, work streams, and cross‑functional stakeholders simultaneously.
• Ability to simplify ambiguity, create structure, and drive execution in a fast‑moving, matrixed environment.
• Strong attention to detail, sound judgment, and commitment to compliant execution.