Senior Marketing Services Manager

Job Description

Marketing Services is the strategic marketing arm of Visa that partners with issuing financial institutions, fintechs, and co‑brand partners to drive cardholder engagement, acquisition, and loyalty. We combine global expertise, proprietary data insights, and cutting‑edge marketing technology to help our issuer clients build winning campaigns that deliver measurable business outcomes.

As a Senior Marketing Manager based in Riyadh, you will work directly with issuers across the Kingdom of Saudi Arabia (KSA) to design and execute marketing strategies that grow card portfolios, increase spend, and deepen customer relationships.

• Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies.
• Partner with banks and financial institutions to design end‑to‑end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention.
• Collaborate with issuer marketing teams to implement best‑in‑class campaigns leveraging platforms, sponsorship assets, tools, and data assets.
• Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders.
• Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation.
• Lead the design and execution of multi‑channel digital marketing campaigns across paid media, social channels, and programmatic advertising.
• Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness.
• Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients.
• Stay current with digital marketing trends, emerging channels, and platform updates to maintain a competitive advantage.
• Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness, including:
  • Generative AI for work efficiency (e.g., large language models to streamline workflows, automate repetitive tasks, summarize information).
  • AI‑powered campaign optimization (intelligent bidding, dynamic creative optimization, send‑time optimization, real‑time budget allocation).
  • AI‑driven data analysis and insights (automated reporting, pattern discovery, strategic recommendations).
  • Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance.
  • Educate and upskill internal teams and issuer clients on AI capabilities and practical applications.
• Demonstrate deep understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the evolving payments landscape aligned with Saudi Vision 2030.
• Navigate the KSA regulatory environment, including awareness of SAMA (Saudi Central Bank) guidelines relevant to financial services marketing.
• Develop culturally relevant campaigns that resonate with Saudi consumers, aligning with local customs, values, and communication preferences.
• Build relationships with local stakeholders, agencies, and partners to enhance Visa's marketing services footprint in the Kingdom.