Digital Marketing Specialist | Lead Generation Ads
Listed on 2026-07-13
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO -
IT/Tech
Digital Marketing, Social Media Marketing, SEO
51
Talk is a global online English education platform founded in 2011 and headquartered in Singapore. We deliver high-quality 1-to-1 English classes for children and young learners worldwide, supported by professional teachers from the Philippines and North America.
We are expanding our digital marketing capabilities and are hiring a Digital Marketing / Performance Marketing Specialist to manage and optimize paid social media campaigns (leads generation) across multiple platforms. This role is ideal for a data-driven media buyer who is hands-on with campaign execution, budget management, and performance optimization, and who thrives in a fast-paced, collaborative environment working closely with creative and marketing teams.
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, Tik Tok, and other relevant platforms
- Manage and allocate digital advertising budgets to maximize ROI and ROAS
- Monitor campaign performance daily and implement A/B testing strategies
- Track and analyze KPIs using Google Analytics, Meta Pixel, and Google Tag Manager
- Optimize landing pages in collaboration with internal teams to improve conversion rates
- Conduct competitor benchmarking and performance analysis within relevant markets
- Collaborate closely with the creative team (designers, copywriters, and social media) to provide performance insights and guide creative direction based on campaign data and audience behavior
- Prepare detailed weekly and monthly performance reports with actionable insights
- Bachelor’s degree in Marketing, Communications, or related field
- At least 2 years of experience in digital marketing / performance marketing / paid media
- Strong analytical mindset with ability to interpret data and optimize performance
- Familiar with content creation processes, creative briefing, and budget planning
- Fluent in English and Arabic languages
- Competitive and stable compensation package
- Opportunity to work in a fast-growing global EdTech company
- International, English-speaking, professional work environment
- Clear career development path within performance marketing and creative teams
- Exposure to large-scale regional growth and performance marketing projects
If you are passionate about performance-driven marketer and want to make an impact in the Middle East market, we’d love to meet you.
Apply now and grow your career with 51
Talk.
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