Head of Event Marketing

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate;
Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Key Responsibilities

LEADERSHIP

• Recommend team structures and delivery solutions based on requirements.
• Line manage senior marketers and specialists working across a range of events.
• Work with Portfolio Marketing Director to ensurethe rightstructure, specialisms and level of resources to meet agreed KPI’s.
• Provide guidance, feedback and inspiration to line reports.
• Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly.
• Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
• Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists.
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient.
• Reflect the high-performance culture of the marketing team.

ANALYSIS & INSIGHT

• Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights.
• Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc).
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
• Use recommended campaign analytics dashboards to monitor performance.
• Build a culture of testing and metrics-driven decision-making in the teams.
• Share case studies with marketers within the team, division and Informa Markets.

PLANNING & CAMPAIGN MANAGEMENT

• Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events.
• Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign.
• Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date.
• Recommend external suppliers and ensure adherence to contractual terms and delivery.
• Work with internal teams and…