Marketing Executive

Senior Marketing Executive (Fully Remote – Riyadh, Saudi Arabia) Role Overview

We are seeking an AI-first Senior Marketing Executive to lead the planning, execution, automation, and optimization of our marketing function using modern AI tools and data-driven strategies.

The ideal candidate combines strategic marketing expertise with hands-on execution across content marketing, branding, SEO, paid media, social media, email marketing, lead generation, analytics, and marketing automation.

This role is expected to leverage artificial intelligence to increase productivity, improve decision-making, reduce costs, and accelerate business growth.

• Develop and execute the company's marketing strategy aligned with business objectives.
• Define target audiences, buyer personas, and ideal customer profiles.
• Build annual, quarterly, and campaign marketing plans.
• Develop product positioning and messaging.

• Create blogs, case studies, whitepapers, landing pages, and website content using AI tools.
• Produce engaging content for Linked In, X, Facebook, Instagram, and You Tube.
• Develop marketing copy, email campaigns, and newsletters.
• Maintain and manage the content calendar.

• Optimize website content and technical SEO.
• Improve organic search rankings.
• Monitor competitor SEO strategies and identify opportunities.

• Develop and execute social media strategies.
• Schedule and automate content publishing.
• Monitor audience engagement and community interactions.
• Analyze audience insights and campaign performance.

• Plan, execute, and optimize campaigns across Google Ads, Linked In Ads, and Meta Ads.
• Improve campaign ROI through continuous optimization.
• Conduct A/B testing to maximize performance.

• Build automated customer journeys and workflows.
• Create email nurture campaigns and lead-scoring models.
• Integrate CRM and marketing automation platforms.
• Optimize campaign automation for efficiency and scalability.

• Generate qualified B2B and B2C leads.
• Develop outbound prospecting campaigns.
• Build inbound lead generation funnels.
• Optimize landing pages and improve conversion rates.

• Build marketing dashboards and KPI reports.
• Track campaign performance and customer behavior.
• Present insights and recommendations to leadership.

• Maintain and strengthen brand identity.
• Ensure consistency across all marketing channels.
• Develop brand guidelines and monitor brand reputation.

• Support product launches and go-to-market (GTM) strategies.
• Conduct market and competitive analysis.

• Analyze customer feedback and behavior.
• Identify market opportunities and emerging trends.
• Recommend initiatives that support business growth.

• Build AI-powered marketing workflows.
• Develop prompt libraries and reusable AI templates.
• Evaluate emerging AI technologies and marketing tools.
• Support internal teams in adopting AI best practices.

• Growth Marketing
• Digital Marketing
• Content Marketing
• SEO & SEM
• Paid Advertising
• Email Marketing
• Conversion Rate Optimization (CRO)
• Brand Strategy
• Product Marketing
• B2B Marketing
• Marketing Analytics

• Prompt Engineering
• AI-Assisted Content Creation
• AI Image Generation
• AI Video Creation
• AI Research
• AI Workflow Automation
• AI-Powered Marketing Automation
• AI Analytics

• Google Analytics 4
• CRM Platforms
• Marketing Automation Platforms
• CMS Platforms
• Microsoft Excel / Google Sheets
• Dashboarding and Reporting Tools

• ChatGPT
• Gemini
• Perplexity

• Synthesia
• Hey Gen
• Runway

• Surfer SEO
• Ahrefs
• Semrush

• Make
• n8n

• Looker Studio
• Google Analytics
• Microsoft Clarity
• Hub Spot

• Pipeline Generated
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Return on Marketing Investment (ROMI)
• Website Traffic Growth
• Organic Search Growth
• Social Media Engagement
• Email Open Rate
• Email Click-Through Rate (CTR)
• Landing Page Conversion Rate
• Revenue Influenced by Marketing
• Marketing Automation Coverage
• AI Productivity Improvement
• Content Production Velocity
• Brand Awareness Metrics

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Demonstrated experience using AI tools to improve marketing performance and operational efficiency.
• Strong analytical, communication, and project management skills.
• Experience working with B2B SaaS or technology companies is preferred.

The successful candidate will serve as an AI-powered marketing leader capable of streamlining multiple traditional marketing functions through intelligent automation, data-driven decision-making, and modern AI technologies—driving measurable growth in pipeline, revenue, customer acquisition, and brand awareness.